Note: The Association Knowledge Program is a member benefit for AuSAE Members.  If you are alreday an AuSAE Member or Digital Subscriber please register for the webinars through the 

Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event series may be applied for 1 credit per live event attended toward your CAE application or renewal professional development requirements.

For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Special Event: The Enduring Value Of Professions 

In a time when trust is contested and credentials are constantly evolving, the concept of a profession remains central to how societies define expertise, accountability, and ethical leadership. This pre-conference session brings association leaders together to examine the enduring value of professions, and the responsibility of those who steward them.

As AuSAE prepares to continue the important work of the Australian Council of Professions (ACoP), this session will outline a vision for how associations can lead in shaping professional standards, strengthening ethical foundations, and reimagining credentialing for a future-ready workforce.

Event Details
Date: Wednesday, 10 September
Time: 2:30 PM – 4:00 PM
Venue: Skyline Room, Marvel Stadium

The session concludes with a networking reception to continue the conversation in a more informal setting and delegates are invited to join us for the AuSAE Conference and Exhibition (ACE25) Welcome Function.

Strong governance is the foundation of any successful association, and it starts with people. This webinar explores how to build a governance structure that prioritises collaboration, inclusivity, and transparency. Learn how to foster a culture of trust, empower your board and leadership team, and make decisions that align with your association’s values and long-term goals.

Key Takeaways:

• Building a Collaborative Governance Framework: Learn how to create a governance structure that encourages open communication, shared responsibility, and active participation.

• Empowering Your Board and Leadership Team: Discover strategies to ensure your board and leadership team are aligned and equipped to make effective decisions.
• Prioritising People-Centered Decisions: Explore how to embed inclusivity, diversity, and member input into your governance processes.
• Fostering a Culture of Trust and Transparency: Learn how to cultivate an environment where stakeholders feel valued, informed, and engaged in the governance process.
• Evaluating Governance Effectiveness: Understand the importance of regularly assessing and improving governance practices to ensure long-term organisational success.

Who Should Attend:
Association executives, board members, governance professionals, and leaders looking to strengthen governance practices and build a people-centric culture.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

CAE Exam between 1 December and 14 December 2025 This course is for the December 2025 exam *Please note that the exam registration through ASAE is separate and is the delegates responsibility. AuSAE is here to help

Course cost - AuSAE Member $750 

Non member / Business partner  $950 includes  

• Course material ( Professional Practices in Association Management, 4th Edition)

• Cliff notes with practice exam questions for each domain

• Study group learnings and exam questions

• Practice exam exam

The Certified Association Executive (CAE) credential is an International marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment.

Have you got what it takes to go to the next level, AuSAE is here to help you!!
Applications close with ASAE 26 September 2025 for the exam

Program Starting Friday 19 September 2025

Week 1 19 September : CAE Orientation session and Systems thinking

Week’s 2 - 9: Covering the eight domains 1 hour each week (Friday)

• 26 September: Domain 1 Governance
• 3 October: Domain 2 Executive Leadership
• 10 October: Domain 3 Organisational Strategy
• 17 October: Domain 4 Operations
• 24 October: Domain 5 Business development
• 31  October: Domain 6 Member and Stakeholder Engagement and Management
• 7 November: Domain 7 Advocacy
• 14 November: Domain 8 Marketing and Communications

Week 10: Wednesday 19 November Practice exam in exam conditions (100 questions) 2 hours
Friday 21 November Open forum ( 1hour 30 mins)

• CAE Exam fee is separate and paid through ASAE when applying for the exam. Member cost $500 USD

AuSAE's Introduction to Associations webinar aims to assist individuals new to associations in navigating the basics of the not-for-profit sector. Whether you're embarking on a new role in associations or seeking to enhance your existing knowledge, this session is designed to provide you with the tools and understanding needed to thrive in the dynamic world of associations.

Join us for the live webinar session, "Introduction to Associations," this year, to kickstart your journey in association management. Led by Toni Brearley, CEO at AuSAE, this session will explore the purpose, values, processes, and people that contribute to associations.

Participate in the session to gain valuable insights, connect with like-minded professionals, ask questions, and delve into information that will support your career in association management.

This complimentary webinar is open to all association professionals. Upon registration for this online event, you will receive a confirmation email with the Zoom link for the meeting. We look forward to your participation!

Effective board policies and strategic priorities are crucial for guiding your association’s direction and ensuring compliance with legal and regulatory standards. This webinar will look at best practices for developing robust board policies and aligning them with your association's strategic goals. Learn how to establish clear governance frameworks, ensure compliance, and adopt policies that support sustainable growth and success.

Key Takeaways:

• Developing Comprehensive Board Policies: Learn how to create policies that provide clear guidance, promote transparency, and align with your association’s goals.

• Ensuring Compliance: Understand the legal and regulatory requirements that impact your association and how to ensure your board policies comply with them.
• Aligning Policies with Strategic Priorities: Discover how to connect board policies with your association’s long-term strategic goals to ensure cohesive decision-making.
• Adopting Governance Best Practices: Explore industry best practices for board governance and policy development to strengthen leadership and accountability.
• Evaluating and Updating Policies: Learn how to regularly review and update board policies to reflect changes in the regulatory environment and organisational needs.

Who Should Attend:
Board members, association executives, and governance professionals responsible for overseeing board policies, strategic planning, and compliance.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

The 3Rs of Membership: Are You Driving Growth—or Quietly Losing Members?

This webinar will challenge you to take a closer look at your membership strategy through the lens of the 3Rs—Recruit, Retain, and Renew. Are your efforts truly driving sustainable growth and improved organisational performance, or are you just going through the motions?

We’ll explore practical, tech-smart approaches to streamline onboarding, boost and measure engagement, and deliver long-term member value. Learn how leading associations are using data and digital tools not just to keep up—but to lead—with a more adaptive, insight-driven membership strategy.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenters

Paul Ramsbottom
Managing Director at Advanced Solutions International (ASI)

Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.

Amber Robinson
Client Performance Improvement Leader

Amber Robinson works with associations across Australia and New Zealand in her role as Performance Improvement Leader at ASI, helping them strengthen member engagement and grow revenue with the right technology. With a strong B2B background in sales and relationship development, she brings a data-driven, results-focused approach. Amber actively shares insights on association trends and best practices and is passionate about what drives success in the sector.

About ASI:

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and nonprofit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions.

Why Industry Data Matters to Your Association’s Success

Associations with robust industry data have a stronger voice, make better decisions, and deliver greater value to their members. In this webinar, association executives will see firsthand how reliable data helps build the reputation of their industry, strengthens advocacy efforts, supports members' professional needs, and influences policy discussions. Drawing on practical examples and case studies from Survey Matters, you’ll discover the specific benefits of having credible industry benchmarks, salary surveys, workforce composition studies, and economic impact reports. Attendees will leave understanding exactly why credible industry data is essential for association success and sustainability.

• Understand the value of industry-specific data to your association.
• Recognise how reliable data builds credibility and strengthens your advocacy.
• See practical examples of associations benefiting directly from industry benchmarks.
• Discover how data supports professional standards and workforce strategies.
• Learn why credible industry data increases your influence with key stakeholders.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Brenda Mainland
Co-founder and Managing Director

Brenda Mainland is a Co-founder and Managing Director of Survey Matters, Australia's leading research agency dedicated to supporting associations and other not-for-profit organisations. With expertise in market research and industry benchmarking, Brenda helps associations use credible, independent data to strengthen their advocacy, improve member value, and inform strategic decision-making.

About Survey Matters

Survey Matters is Australia's leading research agency specialising in associations and not-for-profit organisations. We provide credible, independent data and industry insights to help associations improve their advocacy effectiveness, enhance member engagement, and make informed strategic decisions that strengthen their sector's reputation and influence policy outcomes.

Strategic business planning is essential for ensuring that your association’s resources are effectively aligned with its core mission and long-term goals. This webinar will guide you through the process of developing a strategic plan that maximises impact, optimises resource allocation, and drives organisational growth. Learn how to assess your association’s strengths, prioritise key initiatives, and create a roadmap that supports your core purpose and mission.

Key Takeaways:

• Aligning Resources with Mission: Learn how to ensure that your association’s resources are effectively allocated to support its core mission and strategic priorities.

• Assessing Strengths and Opportunities: Discover tools and methods for evaluating your association’s strengths, weaknesses, and opportunities to guide your planning.
• Setting Clear Strategic Priorities: Understand how to define clear, actionable priorities that drive your association’s success in the long term.
• Developing a Sustainable Roadmap: Explore how to create a strategic plan that balances short-term needs with long-term growth objectives.
• Tracking Progress and Adjusting Plans: Learn how to monitor your progress and adapt your strategic plan as needed to respond to changes in the external environment or organisational priorities.

Association executives, strategic planners, and business development leaders responsible for aligning resources and planning for sustainable growth.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

The aim of AuSAE's CEO Discussion Circle is to provide a collegiate space for our Association CEO's to meet, share and find support during these new and uncertain times. 

Our CEO Discussion Circle meetings will generally take place every second month on alternative Monday mornings and Wednesday afternoons.

We hope you can join us, once you have registered for this online event, you will receive a confirmation email with the Zoom link for the meeting. 

What to do and not do when your association reaches crisis point: How to prepare and bounce back after an issue and incident within your sector

When a crisis strikes, whether it involves your association, a member or your wider industry, it can feel overwhelming and unpredictable. However, with the right preparation and response, you can stabilise your organisation and position it for future growth.

In collaboration with AuSAE and Beaumont People, Bespoken’s Managing Director Sarah Morgan will draw on her experience as a journalist, media manager and communications professional to guide and provide practical tips for association executives, Board members and HR leaders on:

• What to do before a crisis hits: preparation, planning and risk management
• What to do when media comes knocking
• How to ensure all stakeholders, members and staff are included and part of the collective solution
• How to lead through uncertainty and maintain credibility and trust
• How to protect the personal brands of executives and team members
• How to bounce back with purpose: rebuilding confidence and driving long-term value for your organisation.

Think of this session as your crisis survival kit, minus the band-aids, for leaders of associations.

Our hosts:

• Sarah Morgan, Managing Director at Bespoken
• Jo Brown, General Manager at Beaumont People
• Toni Brearley CAE, CEO at AuSAE

Event details:
Date: Tuesday, 21 October 2025
Time: 4pm to 5:00pm - Networking drinks & nibbles
   5:00pm tp 6:30pm - Presentation by Sarah Morgan
Venue: Beaumont People Office, Sydney

Enjoy a relaxed afternoon of connection, conversations, and insights. Enjoy wine, cheese, and light refreshments.

Please let us know if you have any dietary requirements.

Who should attend: Association leaders who are seeking to achieve sustainable membership growth and improved association’s performance through the implementation of a digital transformation strategy and looking to learn from their Association peers. Attendees receive 1.5 ASAE CAE credits.* 

*AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.  

Meet our Presenter

Sarah Morgan
Managing Director, Bespoken Agency

Sarah Morgan leads Bespoken Agency, a successful communications, engagement and marketing agency. A dynamic leader with more than 20 years’ experience, she has unparalleled experience in media relations, marketing, crisis communications, content marketing and stakeholder engagement. Sarah has worked across industries including retail, hospitality, HR, technology, construction, property, and not-for-profits, with high-profile clients such as Bowel Cancer Australia, Lendlease, JLL, Cover-More Travel Insurance, Business Chamber Queensland, and Stockland and to name a few.

Sarah has a strong history of working with industry associations and CEOs, helping raise leaders' profiles, drive membership engagement and highlight key advocacy issues. She works closely with associations to craft compelling narratives, using strategic communications to amplify the causes and initiatives that matter most to their members.

In a data-driven world, effectively managing member information is essential for driving engagement and fulfilling your association’s mission. Join us for "Member Management: Leveraging Data and Knowledge Management Systems to Drive Engagement and Advance Your Association’s Mission," where we’ll explore how to optimise data and knowledge management tools to better understand your members, personalise your strategies, and achieve organisational goals.

Key Takeaways:

• Data-Driven Insights: Learn how to collect, analySe, and use member data to inform decision-making and strategy.
• Engagement Strategies: Discover how knowledge management systems can personalise member experiences and boost participation.
• System Optimisation: Explore best practices for selecting and implementing member management tools that align with your needs.
• Advancing Your Mission: Understand how effective data and knowledge management can amplify your association’s impact.

Association professionals, membership managers, and leaders seeking to enhance member engagement and operational efficiency.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Collaboration is key to amplifying your association’s voice and impact, but building effective coalitions requires flexibility and inclusivity. Join us for "Building Bridges: Creating Flexible and Inclusive Coalitions for Collective Representation," a webinar that explores strategies for uniting diverse stakeholders to achieve shared goals. Discover how to foster collaboration that reflects your association’s values while driving meaningful change.

Key Takeaways:

• Coalition Building: Learn how to form and sustain partnerships with diverse groups and stakeholders.
• Flexibility and Inclusivity: Explore approaches to ensure your coalitions remain adaptable and inclusive.
• Strategic Advocacy: Understand how collective representation can strengthen your association’s advocacy efforts.
• Real-World Examples: Gain insights from successful coalitions and the lessons they offer for your own initiatives.

Association executives, advocacy professionals, and leaders looking to expand their impact through collaborative efforts.

Whether you’re building coalitions from scratch or refining existing ones, this webinar will equip you with the knowledge and tools to foster effective partnerships.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Advocacy is most powerful when members are actively involved. This webinar offers actionable tips and strategies to mobilise your membership, amplify their voices, and drive collective impact. Learn how to inspire and empower your members to participate in advocacy efforts that align with your association’s mission and goals.

Key Takeaways:

• Making Advocacy Accessible: Learn how to break down barriers and make advocacy participation easy and rewarding for members.
• Effective Communication: Discover strategies to educate and inspire members about the importance of advocacy.
• Building Grassroots Momentum: Gain insights into mobilising your membership for impactful campaigns and initiatives.
• Leveraging Digital Advocacy Tools: Explore how technology can streamline engagement and amplify your association’s advocacy efforts.
• Measuring Advocacy Engagement: Learn how to track member participation and celebrate advocacy successes to maintain enthusiasm and momentum.

This session equips you with the tools to transform your members into passionate advocates for your association’s cause.

Association executives, membership managers, advocacy leaders, and professionals looking to strengthen member engagement in advocacy initiatives.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

The aim of AuSAE's CEO Discussion Circle is to provide a collegiate space for our Association CEO's to meet, share and find support during these new and uncertain times. 

Our CEO Discussion Circle meetings will generally take place every second month on alternative Monday mornings and Wednesday afternoons.

We hope you can join us, once you have registered for this online event, you will receive a confirmation email with the Zoom link for the meeting.