The AuSAE team are committed to providing the support, resources and information our members and community need during this time. The Strengthening Associations Webinar series will assist you to re-focus on what impact the current situation has had on your Association, and the critical things you can do  to see this through.

Over the next three months AuSAE will carefully curate relevant content to help your Association plan, progress, reflect and move forward. We will be tackling topics such as: 

  • Redefining Strategy During Change
  • Financial Distress Indicators
  • Association Communications – membership renewal marketing during a crisis
  • Culture – moving forward and into the future – what this means for your team
  • Membership Redefined
  • Pivoting to Virtual Events

This webinar series will be free for AuSAE members.

AuSAE Non-members will have the opportunity to pay as you go for each webinar ($29). Or plan for your learning journey by signing up to our Webinar Subscription Pass – this gives you an all access pass to every webinar for the full year plus our previous on demand webinars ($99). 

Webinars – Strengthening Associations

    • 10 Jun 2020
    • 10:00 AM - 11:30 AM (UTC+10:00)
    • Webinars – Strengthening Associations

    Join AuSAE online for our first All Stars Webinar Event! We are pleased to welcome our U.S. Membership All Stars to the AuSAE screen – Mary Byers, Sarah Sladek and Sheri Jacobs.

    During this live event our Membership All Stars panel will share their international perspective, and discuss and challenge our thinking on the membership world post COVID-19.

    Our speakers will discuss how membership will shift and change, how associations will recover and prosper from this, and discuss what they are seeing, feeling and hearing from associations all over the world.

    During a Q&A session, facilitated by AuSAE CEO Toni Brearley, our panel will discuss:

    • Themes emerging from associations around the world;
    • The fundamentals of membership – getting back to basics;
    • What will membership look like and how might associations change their membership models to best meet the needs of members in the new world;
    • What are the steps you need to take to assess your member value and benefits portfolio;
    • How do you keep engagement with members in a disconnected world;
    • Membership renewals and what to do; and
    • Opportunities from the crisis and how to harness this in a careful and considered way.

    Meet the Speakers

    Mary Byers, CAE, Author, Speaker 

    Mary Byers, CAE, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998.

    Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching.

    Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

    Sarah Sladek, Speaker, Author, CEO  

    Sarah Sladek is a best-selling author, speaker, and CEO. Since 2002, her life's work has been dedicated to helping organizations engage future generations of members and talent.

    Her five books include The End of Membership As We Know It, which has remained a best-seller for 9 years. Her latest book, Talent Generation, is based on several years of research and identifies the core strategies essential to engaging today’s talent.

    In addition to authoring books, Sarah has launched several successful ventures. She is the founder and CEO of XYZ University, a future-focused management consulting firm, and the founder of the Save the Associations, a virtual conference and web show. She co-produced the first interactive course to help associations develop a future-focused membership strategy, and founded the nation’s first conference focused entirely on bridging talent and leadership gaps in the workforce.

    Sheri Jacobs, FASAE, CAE, President & CEO 

    As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues by pivoting their value proposition and business model. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When It Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

    Prior to opening Avenue M Group, Sheri served in staff leadership roles at the American Academy of Implant Dentistry, the American Bar Association and the Association Forum of Chicagoland. During her tenure at the Association Forum, she built award-winning campaigns that resulted in double-digit membership and meeting attendance growth.

    Over the years, Sheri has served in numerous leadership, speaking and volunteer roles, including chair of the ASAE Foundation Development Committee, chair of the ASAE Membership Council and a member of the Marketing Council and Professional Development Committee. In 2018, she was selected to serve on the ASAE Board of Directors and ASAE Foundation Board of Directors. 

    • 17 Jun 2020
    • 12:00 PM - 1:00 PM (UTC+10:00)
    • Webinars – Strengthening Associations

    How can you make better decisions for the future, be more effective, and improve the performance of your association? Effective measurement is crucial to building reliable, repeatable processes to execute your business strategy.

    Join us for this webcast as we look to the future - What are you measuring? Are you measuring the right things? Are you being effective? Have you added or amplified programs in response to Covid19 and how did you measure their success? Should you carry them through?

    We’ll discuss how effective measurement can equip you for the road ahead and will:

    • improve your decision making
    • enrich member engagement
    • ensure agility

    Meet the Speaker

    Paul Ramsbottom, Managing Director, Advanced Solutions International

    Over the last 20+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently.

    He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients using iMIS, Association Online and Donman systems do in and around the community and knowing that ASI is able to contribute to that.

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