AuSAE Webinar: Leveraging Data and Knowledge Management Systems to Drive Engagement and Advance Your Association’s Mission

In a data-driven world, effectively managing member information is essential for driving engagement and fulfilling your association’s mission. Join us for "Leveraging Data and Knowledge Management Systems to Drive Engagement and Advance Your Association’s Mission," where we’ll explore how to optimise data and knowledge management tools to better understand your members, personalise your strategies, and achieve organisational goals.

Key Takeaways:

• Data-Driven Insights: Learn how to collect, analyse, and use member data to inform decision-making and strategy.
• Engagement Strategies: Discover how knowledge management systems can personalise member experiences and boost participation.
• System Optimisation: Explore best practices for selecting and implementing member management tools that align with your needs.
• Advancing Your Mission: Understand how effective data and knowledge management can amplify your association’s impact.

Association professionals, membership managers, and leaders seeking to enhance member engagement and operational efficiency.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenter

Rob Barnes  
Chief Executive Officer, Betty

From the shores of Papua New Guinea to city life of Washington D.C., Rob’s journey has been as diverse as it has been rewarding. At just 19, he embarked on a career in association management with Surf Life Saving Australia. Over the last three decades, his professional path has taken him across three countries, each experience enriching his leadership skills and igniting a lifelong passion for community service and innovation. As CEO and Co-founder of Betty, Rob leads the charge in innovating for associations.

Rob also is the Co-Author of The Association Knowledge Cycle: How Associations are Building Connected Intelligence with Generative AI book published earlier this year.