Note: The Association Knowledge Program is a member benefit for AuSAE Members.  If you are alreday an AuSAE Member or Digital Subscriber please register for the webinars through the 

Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event series may be applied for 1 credit per live event attended toward your CAE application or renewal professional development requirements.

For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

CAE Exam between 1 December and 14 December 2025 This course is for the December 2025 exam *Please note that the exam registration through ASAE is separate and is the delegates responsibility. AuSAE is here to help

Course cost - AuSAE Member $750 

Non member / Business partner  $950 includes  

• Course material ( Professional Practices in Association Management, 4th Edition)

• Cliff notes with practice exam questions for each domain

• Study group learnings and exam questions

• Practice exam exam

The Certified Association Executive (CAE) credential is an International marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment.

Have you got what it takes to go to the next level, AuSAE is here to help you!!
Applications close with ASAE 26 September 2025 for the exam

Program Starting Friday 19 September 2025

Week 1 19 September : CAE Orientation session and Systems thinking

Week’s 2 - 9: Covering the eight domains 1 hour each week (Friday)

• 26 September: Domain 1 Governance
• 3 October: Domain 2 Executive Leadership
• 10 October: Domain 3 Organisational Strategy
• 17 October: Domain 4 Operations
• 24 October: Domain 5 Business development
• 31  October: Domain 6 Member and Stakeholder Engagement and Management
• 7 November: Domain 7 Advocacy
• 14 November: Domain 8 Marketing and Communications

Week 10: Wednesday 19 November Practice exam in exam conditions (100 questions) 2 hours
Friday 21 November Open forum ( 1hour 30 mins)

• CAE Exam fee is separate and paid through ASAE when applying for the exam. Member cost $500 USD

In a data-driven world, effectively managing member information is essential for driving engagement and fulfilling your association’s mission. Join us for "Leveraging Data and Knowledge Management Systems to Drive Engagement and Advance Your Association’s Mission," where we’ll explore how to optimise data and knowledge management tools to better understand your members, personalise your strategies, and achieve organisational goals.

Key Takeaways:

• Data-Driven Insights: Learn how to collect, analyse, and use member data to inform decision-making and strategy.
• Engagement Strategies: Discover how knowledge management systems can personalise member experiences and boost participation.
• System Optimisation: Explore best practices for selecting and implementing member management tools that align with your needs.
• Advancing Your Mission: Understand how effective data and knowledge management can amplify your association’s impact.

Association professionals, membership managers, and leaders seeking to enhance member engagement and operational efficiency.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenter

Rob Barnes  
Chief Executive Officer, Betty

From the shores of Papua New Guinea to city life of Washington D.C., Rob’s journey has been as diverse as it has been rewarding. At just 19, he embarked on a career in association management with Surf Life Saving Australia. Over the last three decades, his professional path has taken him across three countries, each experience enriching his leadership skills and igniting a lifelong passion for community service and innovation. As CEO and Co-founder of Betty, Rob leads the charge in innovating for associations.

Rob also is the Co-Author of The Association Knowledge Cycle: How Associations are Building Connected Intelligence with Generative AI book published earlier this year.

2025 Women in Association Leadership Series - Melbourne

How to Thrive as a Leader – 3 Keys to being Vibrant, Confident and Energised

AuSAE is proud to bring back Women in Association Leadership (#WIAL) in 2025 - a unique networking series designed to showcase, celebrate, and empower women leading the way in associations.

With no other event like it in the sector, #WIAL creates space for like-minded leaders to come together. Join us for a breakfast event in Melbourne and connect with like-minded leaders while building support networks and developing both professional and personal skills.

Internationally acclaimed speaker Lauren Parsons, CSP, Accredited Speaker, will present this year’s theme, How to Thrive as a Leader – 3 Keys to being Vibrant, Confident and Energised, sharing actionable strategies to elevate your energy, confidence, and leadership presence.

WIAL Breakfast - Melbourne
Date & Time: Wednesday, 29 October - 7:30am - 10:00am
Location: InterContinental Melbourne The Rialto, 495 Collins Street, Melbourne

Join us for inspiration, connection, and conversations that matter.

The Women in Association Leadership Event Series is proudly brought to you by Tourism New Zealand.

Supported by:

   

Lauren Parsons

Award-winning Wellbeing Specialist | International Speaker | Coach | Consultant

Lauren Parsons is an award-winning Wellbeing Specialist with over 20 years’ experience. She is passionate about equipping and inspiring you to truly boost your health and happiness.

TEDx speaker, author of “real food less fuss”, founder of the Snack on Exercise movement and host of the Thrive TV Show, Lauren is a sought-after international speaker, coach and consultant who integrates her wellness and business background to help leaders find the sweet spot between boosting both wellbeing and productivity.

Described as inspiring and life-changing, Lauren is a dynamic and highly-engaging presenter, and master story-teller who will have you laughing, moving and learning in a memorable way (yes, even online!). You will leave her session feeling uplifted and empowered to create positive change.

Lauren lives in New Zealand with her husband and three children, and can often be found spending time outdoors, hosting dinner parties and playing board games. She travels regularly to speak at conferences or in-house and specialises in helping organisations create a culture where people thrive.

2025 Women in Association Leadership Series - Sydney

How to Thrive as a Leader – 3 Keys to being Vibrant, Confident and Energised

AuSAE is proud to bring back Women in Association Leadership (#WIAL) in 2025 - a unique networking series designed to showcase, celebrate, and empower women leading the way in associations.

With no other event like it in the sector, #WIAL creates space for like-minded leaders to come together. Join us for a lunch event in Sydney to connect with peers, build support networks and develop skills to thrive both professional and personal.

Internationally acclaimed speaker Lauren Parsons, CSP, Accredited Speaker, will present this year’s theme, How to Thrive as a Leader – 3 Keys to being Vibrant, Confident and Energised, sharing actionable strategies to elevate your energy, confidence, and leadership presence.

WIAL Lunch - Sydney
Date & Time: Thursday, 30 October - 12:30 pm - 3:00 pm
Location: InterContinental Sydney, 16 Phillip Street, Sydney

Come for the insights, stay for the connections, and leave feeling energised to lead.

The Women in Association Leadership Event Series is proudly brought to you by Tourism New Zealand.

Lauren Parsons

Lauren Parsons is an award-winning Wellbeing Specialist with over 20 years’ experience. She is passionate about equipping and inspiring you to truly boost your health and happiness.

TEDx speaker, author of “real food less fuss”, founder of the Snack on Exercise movement and host of the Thrive TV Show, Lauren is a sought-after international speaker, coach and consultant who integrates her wellness and business background to help leaders find the sweet spot between boosting both wellbeing and productivity.

Described as inspiring and life-changing, Lauren is a dynamic and highly-engaging presenter, and master story-teller who will have you laughing, moving and learning in a memorable way (yes, even online!). You will leave her session feeling uplifted and empowered to create positive change.

What to do and not do when your association reaches crisis point: How to prepare and bounce back after an issue and incident within your sector

When a crisis strikes, whether it involves your association, a member or your wider industry, it can feel overwhelming and unpredictable. However, with the right preparation and response, you can stabilise your organisation and position it for future growth.

In collaboration with AuSAE and Beaumont People, Bespoken’s Managing Director Sarah Morgan will draw on her experience as a journalist, media manager and communications professional to guide and provide practical tips for association executives, Board members and HR leaders on:

• What to do before a crisis hits: preparation, planning and risk management
• What to do when media comes knocking
• How to ensure all stakeholders, members and staff are included and part of the collective solution
• How to lead through uncertainty and maintain credibility and trust
• How to protect the personal brands of executives and team members
• How to bounce back with purpose: rebuilding confidence and driving long-term value for your organisation.

Think of this session as your crisis survival kit, minus the band-aids, for leaders of associations.

Our hosts:

• Sarah Morgan, Managing Director at Bespoken
• Jo Brown, General Manager at Beaumont People
• Toni Brearley CAE, CEO at AuSAE

Event details:
Date: Wednesday, 5 November 2025
           4:00pm to 5:00pm - Networking and light refreshments
           5:00pm to 6:30pm - Presentation by Sarah Morgan
Venue: Beaumont People Office, Sydney

Enjoy a relaxed afternoon of connection, conversations, and insights. Enjoy wine, cheese, and light refreshments.

Please let us know if you have any dietary requirements.

Who should attend: This session is ideal for association CEOs, senior executives, Board members, communications and marketing managers, and HR leaders who are responsible for guiding their organisation through risk, reputation, and member-facing challenges. Attendees receive 1.5 ASAE CAE credits.* 

*AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.  

Meet our Presenter

Sarah Morgan
Managing Director, Bespoken Agency

Sarah Morgan leads Bespoken Agency, a successful communications, engagement and marketing agency. A dynamic leader with more than 20 years’ experience, she has unparalleled experience in media relations, marketing, crisis communications, content marketing and stakeholder engagement. Sarah has worked across industries including retail, hospitality, HR, technology, construction, property, and not-for-profits, with high-profile clients such as Bowel Cancer Australia, Lendlease, JLL, Cover-More Travel Insurance, Business Chamber Queensland, and Stockland and to name a few.

Sarah has a strong history of working with industry associations and CEOs, helping raise leaders' profiles, drive membership engagement and highlight key advocacy issues. She works closely with associations to craft compelling narratives, using strategic communications to amplify the causes and initiatives that matter most to their members.

Collaboration is key to amplifying your association’s voice and impact, but building effective coalitions requires flexibility and inclusivity. Join us for "Building Bridges: Creating Flexible and Inclusive Coalitions for Collective Representation," a webinar that explores strategies for uniting diverse stakeholders to achieve shared goals. Discover how to foster collaboration that reflects your association’s values while driving meaningful change.

Key Takeaways:

• Coalition Building: Learn how to form and sustain partnerships with diverse groups and stakeholders.
• Flexibility and Inclusivity: Explore approaches to ensure your coalitions remain adaptable and inclusive.
• Strategic Advocacy: Understand how collective representation can strengthen your association’s advocacy efforts.
• Real-World Examples: Gain insights from successful coalitions and the lessons they offer for your own initiatives.

Association executives, advocacy professionals, and leaders looking to expand their impact through collaborative efforts.

Whether you’re building coalitions from scratch or refining existing ones, this webinar will equip you with the knowledge and tools to foster effective partnerships.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Online Workshop: Elevating Participant Engagement

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organisation.

Got crickets in your event or online community? Do the usual suspects come to networking events with few new faces? How about mailbox members? They renew, might even open newsletters, and occasionally log into the website. However, these members seem immune to the many opportunities to participate, attend, contribute, or volunteer.

Likely, these members feel the urge to participate, but participating can feel scary. Amanda Lea Kaiser discovered in her research that participation is the gateway to more meaningful forms of engagement, and she has identified many ways to prime members to participate.

During this session, you'll demo tested strategies that get members to participate - in events, communities, social media, and more. By the end of the presentation, you’ll know the principles that get people to leave their fear behind and jump right in. It is time to prime your members to participate!

Member engagement strategist, Amanda Lea Kaiser, shares key insights from her new book “Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities”. See these participation strategies in action and leave with a bunch of ideas you can try with your members tomorrow!

Who Should Attend:
Association Leaders and Executives, Marketing Managers, Membership Managers who who want to enhance member engagement.

Attendees receive 1.5 CAE credits. 

AuSAE is proud to be a CAE Registered Provider. As a CAE Registered Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter
Amanda Lea Kaiser
Member Engagement Strategist, Author and Keynote Speaker

Amanda Lea Kaiser is a member engagement strategist and author of Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities. She has been studying engagement for over 25 years—first, consumer engagement while managing the beloved Crayola brand and now member engagement for associations and professional communities. As a researcher, author, and co-creator of the New Member Engagement Study and the Virtual Networking Incubator, she is at the forefront of exploring how member and attendee engagement is rapidly changing.



Proudly Sponsored by Higher Logic



Higher Logic is revolutionising engagement. Combining AI with human insight to help organisations build lasting relationships through personalised, intelligent experiences. The platform connects community, marketing, learning, events, and more. Powered by a centralised data foundation that learns and adapts with every interaction, enabling smarter, more relevant engagement. Higher Logic combines expertise and a genuine partnership approach to help clients boost retention, reduce support costs, and build lasting loyalty.

Advocacy is most powerful when members are actively involved. This webinar offers actionable tips and strategies to mobilise your membership, amplify their voices, and drive collective impact. Learn how to inspire and empower your members to participate in advocacy efforts that align with your association’s mission and goals.

Key Takeaways:

• Making Advocacy Accessible: Learn how to break down barriers and make advocacy participation easy and rewarding for members.
• Effective Communication: Discover strategies to educate and inspire members about the importance of advocacy.
• Building Grassroots Momentum: Gain insights into mobilising your membership for impactful campaigns and initiatives.
• Leveraging Digital Advocacy Tools: Explore how technology can streamline engagement and amplify your association’s advocacy efforts.
• Measuring Advocacy Engagement: Learn how to track member participation and celebrate advocacy successes to maintain enthusiasm and momentum.

This session equips you with the tools to transform your members into passionate advocates for your association’s cause.

Association executives, membership managers, advocacy leaders, and professionals looking to strengthen member engagement in advocacy initiatives.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Virtual Demo Day -
Events & Awards Platforms and Software

Are you looking for the perfect platform to enhance engagement at your association’s events and awards programs? Join us for Virtual Demo Day, where leading providers will showcase their cutting-edge solutions designed specifically for associations.

This interactive session will give you a firsthand look at platforms that can help you manage registrations, enhance attendee engagement, simplify award nominations, and deliver seamless event experiences. Whether you’re running conferences, awards programs, or member events, this is your chance to compare options, ask questions, and find the right fit for your association.

What to expect:

• Live demos of top association event & award management platforms
• Insights into key features, pricing, and integration options
• Q&A with platform providers to address your specific needs

Don’t miss this opportunity to discover the best tools to elevate your events and awards programs.

Date: Thursday, 27 November 2025
Time: 10:00am - 2:00pm (AEDT) / 12:00PM - 4:00PM (NZDT)
Location: Virtual

• 10:00 am - Welcome - Toni Brearley, AuSAE
• 10:05 am - Presentation - Leveraging Technology to Drive Engagement for Your Events and Programs.
• 10:30 am - OpenWater by ASI
• 11:00 am - Credentialing and Gamification by Higher Logic
• 11:30 am - Clowder by ASI
• 12:00 pm - Snapsight
• 12:30 pm - Coming soon
• 1:00 pm - Coming soon
• 1:30 pm - Coming soon

Please note this Demo Day is not open to suppliers of the sector in their respective fields.

Register now and take the guesswork out of finding the right event management solution for your association!

For more information, visit ausae.org.au/demo-day

Events & Awards Management Platforms

Present and Demonstrate to the association sector your Event & Awards Management Platforms.

Register Here to Reserve Your Place

Each session will have 20 minute presentation with 5 minutes of Q&A. Then opportunity to enter the virtual exhibition to speak to the suppliers present.

All times are Australian EDT add + 2 hours for NZ Time

10.15am - Welcome and Introduction
10:30am - 11:00pm -  first presentation - Openwater by ASI
11:00am – 11:30am – second presentation - Higher Logic

11:30am – 12:00pm – third presentation - Clowder by ASI
12:00pm - 12:30pm - fourth presentation - SnapSight
12:30pm – 1:00pm – fifth presentation
1:00 – 1:30 – sixth presentation
1:30 – 2:00 – seventh presentation - 

The aim of AuSAE's CEO Discussion Circle is to provide a collegiate space for our Association CEO's to meet, share and find support during these new and uncertain times.

Our CEO Discussion Circle meetings will generally take place every second month on alternative Monday mornings and Wednesday afternoons.

We hope you can join us, once you have registered for this online event, you will receive a confirmation email with the Zoom link for the meeting.

At AuSAE, we’re committed to creating a safe, respectful, and engaging environment for everyone who joins our webinars and online events. To protect participant trust, member privacy, and the integrity of our content, the use of AI notetakers (such as Otter.ai, Fireflies, Zoom transcription bots, and similar tools) is not permitted during any AuSAE-hosted webinars or online events. You can read the AuSAE AI Notetaker Policy here.