The 3Rs of Membership: Are You Driving Growth—or Quietly Losing Members?
This webinar will challenge you to take a closer look at your membership strategy through the lens of the 3Rs—Recruit, Retain, and Renew. Are your efforts truly driving sustainable growth and improved organisational performance, or are you just going through the motions?
We’ll explore practical, tech-smart approaches to streamline onboarding, boost and measure engagement, and deliver long-term member value. Learn how leading associations are using data and digital tools not just to keep up—but to lead—with a more adaptive, insight-driven membership strategy.
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet Our Presenters
Paul Ramsbottom
Managing Director at Advanced Solutions International (ASI)
Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.
Amber Robinson
Client Performance Improvement Leader
Amber Robinson works with associations across Australia and New Zealand in her role as Performance Improvement Leader at ASI, helping them strengthen member engagement and grow revenue with the right technology. With a strong B2B background in sales and relationship development, she brings a data-driven, results-focused approach. Amber actively shares insights on association trends and best practices and is passionate about what drives success in the sector.
About ASI:
Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and nonprofit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions.
