New Membership and Partnership Models Will Mark 2016

22 Jan 2016 11:37 AM | Kerrie Green

Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions.


With the turn of the new year, associations will start seeing some new trends. According to predictions from Abila, which provides software and services to associations, key changes will include a transition to hybrid membership models and increased for-profit partnerships.


These projections come as the percentage of associations reporting year-over-year membership growth is down 6 percent, according to Abila’s Senior Product Marketing Manager Amanda Myers.


“Both the hybrid model and both the partnerships, be it for-profit or nonprofit, are really about helping overcome some of those challenges,” Myers said. “It’s very solutions-based, and that’s really exciting seeing some of these associations get creative and start thinking outside of the box in terms of what they can bring to the table to help overcome their challenges and really set themselves up for a great 2016.”


Associations will start turning to a hybrid membership model versus the traditional model, which Myers described as a one-size-fits-all strategy. Instead of having one set of benefits and dues, a hybrid model creates tiers by career stage, level of engagement, and the like.


Tiers based on involvement offer several sets of benefits with corresponding dues. This structure allows people who can’t afford full dues, such as students or recent graduates, to still be part of the association’s network and community, but for less money and with lower output.


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This article was originally sourced from Associations Now here and was written by Alex Beall. 



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