Good Intentions Aren’t Driving Member Results: What High-Performing Associations Do Instead
Across the sector, membership numbers are up, retention is improving, and confidence is growing. But those results aren’t coming from enthusiasm, intent, or good ideas alone. This executive roundtable explores what’s really driving member results right now.
Drawing on current benchmark insights and peer experience, the discussion will focus on how some associations are translating effort into outcomes - while others are working just as hard without the same lift.
Through facilitated roundtable discussion, participants will compare notes on how leaders are seeing what’s working, identifying friction early, and acting consistently across the member journey. The conversation is practical, candid, and designed to help leaders sharpen where to focus next to sustain results.
Key Learnings:
- Why improved membership results aren’t happening evenly across the sector
- What helps leaders clearly see which initiatives are delivering impact
- How early friction in the member experience shows up - and why it’s often missed
- What enables faster, more consistent action across the member journey
- How confidence in outcomes changes strategic focus and decision-making
Our hosts:
- Paul Ramsbottom, Managing Director at ASI
- Marla Nelson, Marketing Manager at ASI
The roundtable will be hosted by ASI, the developers of iMIS. ASI is a proud AuSAE Premium Alliance Partner.
Event details:
Date: Wednesday, 3 June 2026
Time: 8am to 10am AEDT
Venue: Hilton Melbourne Little Queen Street
Breakfast will be included (please advise of special diets)
Who should attend: Association leaders who are seeking to achieve sustainable membership growth and improved association’s performance through the implementation of a digital transformation strategy and looking to learn from their Association peers. Attendees receive 1.5 ASAE CAE credits.*
*ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Host and Faclitator
Paul Ramsbottom,
Managing Director at Advanced Solutions International (ASI)
Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.
Proudly Sponsored By:
Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions
