AuSAE Webinar: The future of association marketing: what's changing

The future of association marketing: what’s changing

Association marketing is in a period of genuine disruption. Email open rates are shifting, social platforms are changing their algorithms, content expectations are rising, and AI is beginning to reshape how organisations produce and distribute communications. At the same time, the fundamentals, knowing your audience, telling compelling stories, building trust, matter more than ever. This session is a live, facilitated conversation about what's actually changing in association marketing, what's working right now, and where members are placing their bets for the next 12–18 months.

What members can expect
This session focuses on what’s actually happening on the ground.

• A short 10-minute provocation from the host to frame the key shifts underway in association marketing
• Open, facilitated discussion drawing on experiences from associations of different sizes, sectors, and maturity levels
• An honest conversation about what's not working as well as what is, and why
• Practical, current insights designed to be applied immediately, not theory

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.  

Register today!
The AKP: In Practice webinar series is exclusively available to AuSAE members and digital subscribers. 

Not a member? Join AuSAE or Become a Digital Subscriber today.