AuSAE Webinar: How we rebuilt our membership model

When
08 Oct 2026
10:00 AM - 11:00 AM
Location
AuSAE Webinars - 10:00am- 11:00am AEDT | 12:00pm - 1:00pm NZDT

Registration

AuSAE Member
This includes executives that have a Digital Subscription
Digital Subscription – $169.00
Webinar Subscription Pass – Includes Association Knowledge Program: In Practice, access to the on demand webinar library. Special online events, masterclasses and workshops may carry an additional fee.

Registration is closed

Membership models that worked five years ago are under pressure across the sector. Flat renewal rates, changing member expectations, the rise of free alternatives, and post-pandemic behaviour shifts are forcing associations to rethink their value proposition from the ground up. In this session, a member association shares their experience of doing exactly that — what prompted the review, what they changed, what they tried that didn't work, and what has made a measurable difference.

What members can expect

Membership is at the heart of every association, but evolving your model can feel high-stakes and complex. This session offers a transparent look at what it really takes to make change stick.

A candid 20 minute presentation from an association CEO who has led a membership model transformation
Real metrics and outcomes, including renewal rates, acquisition performance, and member engagement trends
The full story including what didn't work, not just the wins
A 30 minute interactive Q&A allowing you to explore how these insights could be applied within your own organisation

Meet Our Presenter

Paul Ritchie
Chief Operating Officer, AUSactive

Paul Ritchie is the Chief Operating Officer at AUSactive, Australia's peak body for the exercise and active health sector. Paul leads a broad portfolio spanning finance, risk, governance, technology, marketing, and strategic initiatives.

Paul has played a key role at AUSactive in driving innovation, strengthening governance frameworks, and supporting growth initiatives.

AUSactive is the peak member association for the exercise and fitness industry in Australia, representing over 18,000 businesses, registered exercise professionals and industry stakeholders. AUSactive works to promote physical activity, support industry standards, provide education and accreditation pathways, and advocate for the essential role exercise professionals play in improving the health and wellbeing of Australians. Visit ausactive.org.au for more information.

Attendees receive 1 CAE credits.

AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Register today!
The AKP: In Practice webinar series is exclusively available to AuSAE members and digital subscribers. Not a member? Join AuSAE or Become a Digital Subscriber today.

The Australasian Society of Association Executives

Contact us:

Ask Simon - AuSAE's AI Knowledge Assistant
Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia