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Successful leaders share a laser-like focus on their goals. They deliberately identify and target their efforts in their sweet spot — the intersection between what they’re good at, what the world needs, and what works. Yet most leaders lack focus. The number of nonprofit and associations globally is growing at an incredible pace, but as the number of organisations grows, so does the competition for members and funding. As a result, many organisations are chasing resources by tweaking and adding to their core activities. The result is colloquially known as “mission creep”— organisations trying to be everything to everyone. Yet research suggests that the more goals individuals or organisations pursue, the less likely they are to achieve them, leaving leaders overwhelmed, underfunded, and unfulfilled. There is a better way. Learn the secrets of leaders who change the world, and learn how you too can find your focus and increase your impact.
Liana Downey is an experienced strategic advisor dedicated to creating social change. As executive director of Liana Downey & Associates, Downey and her team help visionary social leaders and organisations increase focus and change lives. Previously Downey led the social and public practices at McKinsey & Company and was a Special Advisor to the Australian Department of Prime Minister and Cabinet. Liana is a sought-after speaker, and the author of Mission Control: How Nonprofits and Governments Can Focus, Achieve More and Change the World (Bibliomotion, 2016). Liana taught leadership at New York University Wagner’s Graduate School of Public Policy, and served on the board of Room to Grow, an innovative nonprofit dedicated to improving the lives of families living with poverty. Downey holds an MBA from Stanford (Arjay Miller Scholar).
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The Australasian Society of Association Executives
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Email: info@ausae.org.auPhone: 1300 764 576 (within Australia)Phone: +61 7 3268 7955 (outside Australia)Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia