Join a purpose-driven organisation supporting the counselling profession across Australia
The Australian Counselling Association (ACA) is the leading national peak body representing professional counsellors and psychotherapists. We support thousands of members across Australia through professional development, advocacy, events, resources, and sector leadership.

We are looking for a creative and proactive Digital Marketing Officer to join our Communications, Marketing and Events team in Brisbane on a part time basis.

This is an exciting opportunity for someone who enjoys digital content creation, graphic design, social media, campaigns, community engagement, and meaningful work that makes a positive impact.

About the Role
Reporting to the Communications and Marketing Lead, the Digital Marketing Officer supports the delivery of digital marketing campaigns, graphic design, online content, and platform engagement activities that strengthen ACA’s digital presence and member engagement.

You’ll work across a wide variety of projects including social media, digital campaigns, advocacy and awareness activities, publications, website content, online communities, and event promotion.

This role would suit someone who is creative, organised, digitally savvy, and passionate about producing engaging content across multiple platforms.

Key Responsibilities
Marketing and Campaign Development

• Develop and design marketing materials and documents including flyers, videos, presentations, brochures, webpages, graphics, and promotional assets
• Support digital marketing campaigns, advocacy initiatives, and awareness activities
• Assist with promotion of ACA conferences, symposiums, career fairs, webinars, and member initiatives
• Support promotion and growth of ACA’s Careers Centre

Digital Content and Social Media

• Create engaging content across ACA’s digital platforms including Facebook, LinkedIn, Instagram, YouTube, Communities, and emerging channels
• Develop static, video, and multimedia content that supports audience engagement and brand awareness
• Create digital assets for publications including Counselling Australia Magazine and the Australian Counselling Research Journal
• Support growth and engagement across ACA’s online communities

Digital Engagement and Optimisation

• Assist with email marketing workflows and digital engagement initiatives
• Support implementation of new digital initiatives and member experience improvements
• Optimise digital content using SEO and accessibility best practice
• Monitor digital trends and identify opportunities to strengthen ACA’s online presence and audience engagement

About You
You are creative, collaborative, and confident working across a variety of digital platforms and marketing activities. You enjoy developing engaging content and are passionate about delivering high quality work in a fast-paced environment.

Essential

• Qualification in marketing, graphic design, media or related discipline
• Experience in a marketing, digital marketing, or content-focused role
• Experience creating and managing content across social media platforms
• Experience developing digital marketing campaigns across multiple channels
• Strong written and verbal communication skills
• Strong organisational skills and ability to manage competing priorities
• Experience using social media management tools, CMS platforms, and email marketing systems
• Ability to work collaboratively while demonstrating initiative and autonomy

Desirable

• Experience using Adobe Creative Suite including Photoshop and InDesign
• Experience with website content management systems and basic website updates
• Knowledge of analytics and reporting tools including Google Analytics and social media insights
• Understanding of SEO, accessibility, and digital engagement best practice
• Experience working within a not-for-profit, association, mental health, or community services environment

Why Join ACA?
At ACA, you’ll be part of a supportive and collaborative team working to strengthen the counselling profession and improve mental health outcomes across Australia.

We offer:

• A meaningful role within a respected national association
• A collaborative and supportive team environment
• Variety across digital campaigns, content creation, events, and engagement initiatives
• Opportunities for professional growth and development
• The opportunity to contribute to a purpose-driven organisation making a positive difference

Our Values
Progressive - We embrace innovation and positive change in the counselling profession.

Consistent - We uphold high professional and ethical standards.

Inclusive - We value diversity, cultural awareness, and inclusive practice.

Caring - We lead with compassion, empathy, and respect.

Apply via SEEK here.