Marketing Manager (B2B | Association Technology) - Brisbane, Australia | Full-time
Causeis is seeking a strategic and creative B2B Marketing Manager to lead high-impact campaigns and drive growth in the association technology sector across Australia and North America.

About us
At Causeis, we are the leading and most awarded digital consulting partner for associations globally. We emphasise member experience and growth and take pride in our extensive strategy and technology expertise.

Our work improves the lives of 500,000 members every day across over 75+ associations.

The Causeis Launchpad powered by iMIS is the only go-to-market, preconfigured Association Management System (AMS) – purpose-built with new functionality and strategic insight to drive your association’s growth today and into the future.

Our achievements include being named to SmartCompany's Smart50 list, Smart50 Workplaces, Great Place to Work 2024, and the current ASI Global iMIS Partner of the Year an achievement we've held 4 times since 2020.

About the role
We’re looking for a strategic, creative and results-driven Marketing Manager to drive growth in the association technology space. If you’re passionate about helping professional associations transform through technology and love crafting impactful B2B campaigns, this is your chance to make your mark.

Join a collaborative team where innovation is encouraged, ideas are celebrated, and your work will directly contribute to the success of member-based organisations across Asia-Pacific and North America.

What you'll be doing

• Plan and execute B2B marketing campaigns targeting professional member-based associations in Australia and the USA.
• Collaborate with External Partners including creative agencies and digital production vendors to deliver effective marketing campaigns.
• Develop compelling messaging, content and positioning to showcase our association technology solutions.
• Manage digital channels (social, email & search) for both organic content and paid media campaigns.
• Manage marketing activations for industry events, conferences and webinars.
• Optimise the lead generation funnel from awareness to conversion in conjunction with the Sales Leaders in Australia & the USA.
• Collaborate with Sales to align marketing initiatives with business goals.
• Analyse campaign performance and report on ROI to drive continuous improvement.

Key Success Metrics (KPIs)

• Lead Generation – Increase qualified leads YoY.
• Campaign Performance – Establish campaign performance tracking to improve engagement metrics and ROI YoY.
• Content Impact – Improve gated content downloads/sign-ups YoY.
• Event ROI – Improve event ROI year on industry events and webinars.

What You’ll Bring

• 5 years’ experience in B2B marketing, ideally in SaaS, technology, or the association/member-based sector.
• Strong understanding of association market trends and technology adoption.
• Proven track record delivering high-impact marketing campaigns across digital and traditional channels.
• Strong experience collaborating with and managing external partners including creative and digital agencies.
• Data-driven mindset with experience using CRM and marketing automation platforms (e.g., HubSpot).
• Experience in understanding and interpreting data to generate powerful insights that inform future campaigns.
• Exceptional copywriting, storytelling, and content creation skills.
• A proactive, collaborative and solutions-focused approach.
• Degree in Marketing

Why Join Us?

• Growth opportunities – Develop your career in a dynamic, future-focused industry. We are expanding into the US, and this is your opportunity to help shape the Causeis brand on the international stage.
• Impactful work – Help associations better engage members and thrive in a digital world.
• Supportive culture – Join a team that values people, innovation, creativity and results. We are great places to work certified.
• Competitive salary

Next Steps
If you’re ready to take your marketing career to the next level in a growing sector, we want to hear from you!

Apply now via SEEK and help us empower associations with the technology of tomorrow.