WHO WE ARE
The Australian Institute of Health and Safety is Australia’s national institute for health and safety professionals. With a legacy of 76 years shaping workplace health and safety, our commitment is healthy and safe people thriving in productive workplaces and communities.

At our conveniently located office at Kensington, join our dynamic team as a Strategic Marketing & Creative Content Manager and be a vital part of our mission for workplace well-being.

ABOUT THE ROLE
This role reports to the CEO and sits on the AIHS Leadership Team. The Strategic Marketing & Creative Content Manager is a senior leadership role responsible for building and delivering integrated, high-impact marketing and communication strategies that elevate brand positioning, drive stakeholder engagement, and support core business outcomes. This role leads end-to-end creative production, campaign strategy, and digital engagement — delivering compelling content, high-quality visuals, interactive digital learning assets, and data-driven storytelling across all platforms.

Working cross-functionally with internal teams, this role ensures consistency in brand and voice, supports the commercial growth of membership, learning and events, and designs key publications, including the OHS professional magazine and governance documents such as the Annual Report.

KEY RESPONSIBILITIES
Strategic Marketing Leadership

• Develop and lead the overarching strategic marketing plan aligned to the Institute’s goals across membership, education, events, certification, and thought leadership.
• Drive innovation in content formats and channels to increase audience reach, brand credibility, and stakeholder value.
• Provide strategic advice to the CEO and leadership team on brand evolution, audience trends, and emerging digital opportunities.

Creative Production & Design

• Lead and execute the design and visual identity of the organisation, ensuring consistency across all collateral, campaigns, reports, and digital properties.
• Design and produce the quarterly online OHS magazine and governance documents, including the Annual Report and impact summaries.
• Manage the creation of compelling visuals, infographics, illustrations, and interactive presentations to support reports, data insights, and campaign storytelling.

Digital Engagement & Content Marketing

• Oversee content strategy across digital platforms (web, email, social, video) to ensure dynamic, high-engagement storytelling.
• Develop interactive and visual content to elevate engagement in professional development and eLearning products.
• Produce and edit short-form video content for learning, promotional, and social media use.
• Enhance the design and delivery of digital learning resources to ensure relevance, clarity, and professionalism.

Campaign & Stakeholder Engagement

• Plan and deliver targeted marketing campaigns for key business areas (e.g., membership, conferences, awards, certification, publications).
• Tailor messaging and creative for specific audience segments including members, prospective learners, partners, and regulators.
• Manage internal relationships to ensure brand, message and design alignment across teams, products and services.

Data, Reporting & Market Insights

• Present complex data and impact outcomes visually through infographics, charts, and concise reports.
• Evaluate campaign performance, digital analytics, and member engagement metrics to continuously improve results.
• Apply research insights and audience data to enhance content relevance and market positioning.

Project & Resource Management

• Manage timelines, priorities, and creative assets to deliver high-quality outcomes across concurrent projects.
• Brief and manage external contractors, where required.
• Support organisational governance and compliance by contributing to the quality and consistency of public documents.
• Other duties as required

Skills, Qualifications and Experience
Essential

• Proven experience in a senior marketing and creative leadership role, ideally in a membership-based or professional association environment.
• Exceptional design skills, with a strong portfolio across digital and print.
• Demonstrated ability to produce engaging video content, digital course assets, infographics, and data-driven storytelling.
• Experience delivering integrated marketing strategies with measurable outcomes across digital and offline channels.
• Excellent project management, attention to detail, and the ability to manage competing deadlines.
• Strong written communication and copywriting skills across formats (formal reports, web content, social copy, etc.).

Desirable

• Familiarity with online learning delivery and improving the visual/interactive user experience in course design.
• Experience with video editing tools.
• Experience working with CRMs (such as iMIS) and email platforms.
• Experience working with or producing governance documents (e.g., Annual Reports, Impact Reports, Strategic Plans).

WHY JOIN US?
At AIHS, we believe in creating memorable events while fostering a supportive and flexible work environment. This role provides the opportunity to be part of a passionate team that values both professional growth and work-life balance. If you’re looking for a role that allows you to contribute meaningfully while fitting into your lifestyle, we’d love to hear from you!

Join us in creating a safer and healthier work environment. To enquire about this exciting opportunity, please reach out to Karen at 03 8336 1995.

APPLICATIONS
Submit your applications through SEEK, ensuring they include a cover letter, resume and responses to the basic questions provided by SEEK. Applications must address the selection criteria. Deadline for submissions is COB Friday 19 July 2025.

Be a part of our dedicated team, contributing to the well-being of workplaces across Australia.