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Sector and AuSAE News

  • 07 Mar 2014 5:24 PM | Louise Stokes
    With retention rates averaging 91% around the globe, members of professional institutes, trade bodies and other organisations, continue to see value. They are also staying longer – with the average number of years in membership rising to 9.5 years. These are just some of the findings in the latest 90+ page Membership Research Report compiled by Sue Froggatt Consulting, which attracted input from over four hundred associations.

    “Trends seen in the UK are echoed in the US and Australia and the news is good, with 71% of membership organisations predicting growth,” Sue said. “There are many positives to report, and not unlike the enduring popularity of chocolate and coffee, people and organisations continue to turn to associations for sustenance.”

    In other findings:
    • Personal recommendations for membership are key to boosting numbers
    • Personal (staff) visits, websites and events are complementary drivers, but
    • A question mark hangs over the impact of social media.
    “The survey also highlighted the role of having partners to help you secure membership,” said Sue. “In terms of association attractions, networking and events, insights and best practice top the list. No surprises there, or in the fact that members remain overwhelmed by the amount of business information they constantly need to process.

    That’s why we advocate content curators as distinct from content creators. Organisations that can step up to the role of distilling and presenting all relevant data in a timely and concise manner will shore up their prominence. Content curators are vital to on-going organisational success.”

    Having analysed association dynamics for over a decade, Sue remarked that the positive findings in the latest survey are a pat on the back for associations.

    “Clearly members value belonging to associations. This tells us that associations are getting better at identifying and delivering what members want,” she said. “They are well placed for the future.”

    For more information or to order a full copy of the 2013-2014 Membership Research Report, contact Sue Froggatt Training & Consulting on 0870 747 9185

    E: W:

    With a background in business marketing and analysis, Sue Froggatt is one of the world’s foremost authorities on association dynamics. She presents seminars to thousands of associations, chambers of commerce and other business groups across Europe and Australia.

  • 18 Feb 2014 8:51 AM | Louise Stokes
    Monday, 17 February 2014

    Dear Members,

    It is with much sadness that we write to you today to inform you that the board of Sponsorship Australasia has taken the decision to officially wind up the association.

    This regrettable decision has been made for a number of reasons:
    1. Ongoing financial viability of the association
    2. Lack of resourcing to effectively operate
    3. Difficulty in offering a meaningful value proposition to members
    This decision follows the communication to members on 28 August 2013, seeking feedback on Sponsorship Australasia’s relevance in the industry currently. The communication was distributed to over 1648 people on the Sponsorship Australasia database, and also to the sponsorship industry in general via Sponsorship News.

    Feedback, simply in terms of numbers, was disappointing with only 48 people responding.
    This limited response was mixed. 10% believed there was no need for an association, and the rest split with 45% unsure if there was a need and 45% believing there was a role for the association.

    It is clear that an association looking to be relevant and meaningful in the modern industry needs more backing than this if it is to be successful.

    Sponsorship Australasia was established at a time to fill a void with sponsorship conferences being rare and not relevant, no sponsorship news services, minimal training opportunities and specialist sponsorship consultancies only just starting up.

    Fast forward to 2014 and the sponsorship industry is mature and its value recognised as an important part of the overall marketing mix. Specialist sponsorship news agencies exist to provide the industry with up to date news on happenings across the sector. Sponsorship consultancies are providing specialist advice and services to both corporates and rights holders. Professional conference organisers now offer multiple conference options for the industry and other bigger marketing associations embrace sponsorship as part of the overall marketing industry.

    This all leaves Sponsorship Australasia struggling to offer a compelling value proposition to current and prospective members. Whilst Sponsorship Australasia is currently solvent, it no longer has the ability to engage a professional secretariat to run the association day to day. This means that the association has been run for the last 18 months on an entirely volunteer basis. This situation is not sustainable, particularly given the workload that professionals in this field currently undertake and given the work required to run the association in a way that offers real value to members.

    All this has, regrettably, left the board with no choice but to wind the association up.
    In accordance with the Constitution of the Association, all surplus funds will be dispersed to an association that has similar values and reflects the vision/ mission of Sponsorship Australasia.

    The board have elected to disperse funds to The Fundraising Institute of Australia.

    The Board would like to officially like to thank all people past and present who have contributed to Sponsorship Australasia over the past 18 years. There have been many people who have contributed much blood, sweat and tears over the years – particularly at conference time, which is not to be forgotten. Your efforts have paved the way to the existence of a mature Australian/New Zealand industry where practitioners have achieved internationally recognised success – and will continue to do so.


    Paul Dykes and Simon Gray
    Executive Board Members
    Sponsorship Australasia National Association Inc
  • 14 Feb 2014 2:45 PM | Louise Stokes
    Presented by AuSAE and Redback Conferencing. Hear US membership guru, speaker and author Sheri Jacobs share insights from her new book The Art Of Membership: How to Attract, Retain, and Cement Member Loyalty.

    Ever wondered why some organisations grow and thrive while others do not? Or what causes an organisation to experience a drop in membership? Discover the non-negotiable principles of membership that will help your own association flourish.The Art Of Membership is a great resource for all not-for-profit organisations because it gives new insight into how to create and customise a solid membership strategy in today’s competitive environment. Register for this special webinar to find out more. No cost to attend! 

  • 13 Feb 2014 3:30 PM | Louise Stokes
    Are you prepared for the significant amendments to the Privacy Act effective 12 March 2014?  

    In order to prepare your organisation for 
    changes to the Federal Privacy Act, familiarise yourself with the office of the Australian Information Commissioner website, in particular the Privacy Law Reform pages

    There are far reaching changes, which will affect different organisations in different ways and across all departments’ not just communications. It is important to note that if your non-for-profit organisation has an annual turnover of less than $3 million, you may not be affected by these changes. 

  • 13 Feb 2014 3:00 PM | Louise Stokes
    Join AuSAE online for our Free February Webinar - The Results of the 2014 BDO Not-For-Profit Fraud Survey. 

    In 2014, the fraud survey results reveal fraud data specific to the sector and delve deeper into understanding the link between risk management practices and the incidence of fraud. In this webinar, Marita Corbett, BDO’s National Risk Advisory Leader and Lisa Bundesen, Director at NFP Management Solutions, will examine the results of the survey, outline steps you can take to manage risks and provide you with helpful tips on what you can do to prevent fraud in your business. 

    Click here to register for AuSAE's Free February webinar to discover important steps your not-for-profit can take to reduce the likelihood of Fraud.
  • 13 Feb 2014 2:49 PM | Louise Stokes
    Do you need staff? Are you looking for a change?
    To get your role listed please contact us. AuSAE members are able to list their vacancies free of charge on the AuSAE Job Board and in AuSAE's monthly newsletter.
  • 13 Feb 2014 2:46 PM | Louise Stokes
    Do you need staff? Are you looking for a change?
    To get your role listed please contact us. AuSAE members are able to list their vacancies free of charge on the AuSAE Job Board and in AuSAE's monthly newsletter.
  • 13 Feb 2014 2:45 PM | Louise Stokes
    AuSAE are pleased to announce a partnership with the American Society of Association Executives (ASAE) enabling AuSAE members to receive ASAE member pricing for all two week ASAE University Online courses. This is a saving of $200 USD per course! The 2014 ASAE University Online two week courses are:

    •  Volunteer Management: 10 - 24 March 2014
    •  Supervisory Management: 24 March - 7 April 2014
    •  Skills Building Management: 2 - 16 June 2014
    •  Customer Service Management: 14 - 28 July 2014

    AuSAE members should email AuSAE directly for the discount code before registering for any courses.
  • 13 Feb 2014 2:44 PM | Louise Stokes
    Take a couple of hours out of your day to connect with other not-for-profit leaders to discuss high level topics of real importance, develop new relationships and gain critical information.  

    FREE EVENTS for AuSAE NFP members.

    Jack Welsh once said: ‘When the rate of change outside the organisation exceeds the rate of change within the organisation, the end is in sight.’ Attend this special event to hear common workplace issues around resistance to change and walk away with great tools for getting people and organisations out of ‘stuck’. Guest speaker Ann Andrews is an international speaker and inspirational entrepreneur. Ann’s early experience in the military exposed her to astounding leadership skills and an unusual way of working that still amazes people. For the past 20 years Ann has passed on those skills to some of the largest corporates in New Zealand, showing them how a simple change in thinking can massively change their personal and business results.

    Register today for AuSAE's March Wellington and Auckland Networking events.
  • 11 Feb 2014 9:21 AM | Louise Stokes
    FIVE unions have been named as specific targets in a royal commission into corruption.

    The Australian Workers Union, Construction Forestry Mining and Energy Union, Electrical Trades Union, Health Services Union and Transport Workers Union were named in the terms of reference released in Canberra on Monday before parliament resumes for 2014.

    "This royal commission is designed to shine a great, big spotlight into the dark corners of our community to ensure that honest workers and honest businesses get a fair go," Prime Minister Tony Abbott told reporters.

    Honest workers and honest unionists should not be ripped off by corrupt officials and honest businesses should be able to go about their work without fear of intimidation, corruption (and) standover tactics, he said.

    The commissioner will not be limited to looking at the five unions, or at employers who may have engaged in improper conduct or criminality.

    "This is a sword that will cut both ways," Employment Minister Eric Abetz said.

    Former High Court judge Dyson Heydon will lead the inquiry, which is expected to report to the Abbott government at the end of 2013.

    During the past two years there have been many allegations against union officials - some of which are before the courts - including misuse of member funds, standover tactics, kickbacks, bribes and secret commissions.

    Mr Abbott said he believed the royal commission could run concurrently with court cases or police investigations without causing any problems.

    Attorney-General George Brandis said a royal commission was the right mechanism to deal with allegations of widespread, systemic and ingrained wrongdoing.

    "This is not a question of sporadic cases, this is a matter of a widespread culture which requires the powers and the thoroughness of a royal commission," he said.

    Opposition Leader Bill Shorten, a former AWU national secretary, said if the government was "fair dinkum" it would set up a multi-agency task force led by the Australian Federal Police.

    "Tony Abbott has never seen a situation affecting real people which he won't turn into a political stunt," he told the Labor caucus on Monday.

    The government expects the cost of the inquiry will be much less than the $100 million spent on the Cole royal commission into the construction sector a decade ago.

    Australian Industry Group chief Innes Willox said that although the Cole commission did not result in any criminal charges, it had its merits as would the Heydon commission.

    "It led to a very clear shining of the light on some really poor practices within the construction industry, and led to the establishment of the Australian Building and Construction Commission," Mr Willox said.

    ACTU president Ged Kearney said the inquiry was designed to weaken unions just when workers' conditions were under attack from the government.

    Unions had "zero tolerance" for corruption, which should properly be pursued by police.

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