Whilst technology plays an important role when it comes to enabling communication, in-person networking is still the foundation of knowledge sharing, collaboration and innovation.

Virtual conferences, online seminars and daily Zoom calls with our colleagues have been fundamental in staying connected in the current environment. But while we’ve seen exponential growth in digital tools and platforms to make this possible, face-to-face meetings remain catalytic to the kinds of conversations and collisions that spark future innovation.

Sydney’s business events bidding specialists BESydney have kicked off an integrated marketing campaign to boost confidence, focusing people’s attention away from Zoom and onto back booking meetings again.

Launching the It’s got to be Sydney campaign NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres said that now is the time for organisations to begin planning their meetings and events for next year, as the government continues to ease restrictions across a range of venue categories.

“It’s now crucial for the business community to be able to get back on its feet, to collaborate, share ideas and do business in person once again and we’re working hard to provide as many opportunities as possible to achieve just that. Zoom meetings only get you so far.

BESydney CEO Lyn Lewis-Smith said: “In our work securing Sydney hosting rights for global conferences and incentives over the past 50 years, BESydney has been at the forefront of promoting, protecting and growing our city’s reputation as Australia’s premier destination for business visitors.

“It’s got to be Sydney is about hope,” Ms. Lewis-Smith added.

“This campaign is filled with optimism for a new COVID Safe future, where our expert Australian business events sector is once-again delivering safe ways for business gatherings to get people making real connections off-Zoom and face to face.

The Why Sydney? proposition is delivered in a punchy promo video jam-packed with reasons. Whatever you love – great places to eat and drink, the arts, festivals, noisy debate – Sydney’s happy collision of ideas and people often provides a twist on what’s trending elsewhere.

For access to Sydney’s expert business events suppliers, tips and inspiration, visit www.meetinsydney.com.au