AuSAE - Parking Australia appoints new CEO

Parking Australia appoints new CEO

21 May 2018 12:10 PM | Deleted user

Parking Australia has appointed Hayden Cock as its new Chief Executive Officer. Hayden replaces outgoing CEO, Lorraine Duffy, who was the association’s inaugural CEO for 5 years.

Sharon Prior, President of Parking Australia, said Hayden’s appointment followed an extensive national recruitment process and it was particularly pleasing to have a strong field of candidates.

“Hayden brings to the role more than 25 years’ experience in government affairs, advocacy, corporate communications and media relations. He has a strong affinity with and understanding of member-based organisations and was a co-founding and director of a successful consulting firm with offices in both Melbourne and Sydney. He has been CEO of a member organisation and also worked as Senior Adviser to a State Parliamentary Leader.

Hayden’s previous roles have included:

CEO – Committee for Echuca Moama Inc.

Group Manager, Communications and Marketing – South East Water

Director, Corporate Services – City of Melbourne

Director, Corporate Affairs – City of Melbourne

Director, Media Reputation Management – Media Manoeuvres

Co-founding Director – Stratcom Consulting Pty Ltd

Senior Adviser – Parliamentary Leader Victorian National Party

“Parking Australia is in a very strong position thanks to the tireless work of our inaugural CEO, Lorraine Duffy, and we look forward to Hayden continuing to grow and develop the association to meet the demands of our ever-changing industry.

“Our Strategic Plan has a focus on five key platforms including promoting the highest standards across the parking industry, being a strong and united national voice for our members, maintaining and growing our membership at a national level, encouraging the adoption of innovative technology and providing forums for the sharing of information.

“Hayden will focus on each of these platforms and is committed to working closely with our Board and members to ensure we maintain our strong voice on behalf of the industry.

“Hayden commenced in the role this week and has undertaken a thorough hand-over with Lorraine,” Ms Prior said.

CEO, Hayden Cock said he was looking forward to the challenges of the role, and in particular, ensuring that Parking Australia can provide real value and benefits for its members.

“All sectors of the industry are experiencing ever-changing technology and we must work hard to keep our members abreast of excellence and innovation across the parking industry,” Hayden said.

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

Receive expert guidance and support to bring conferences or member events to New Zealand.
Access funding assistance through Tourism New Zealand Business Events.
Expand your network and build partnerships with New Zealand peers and industry leaders.
Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

Strengthen professional connections with Australian association leaders through AuSAE’s network.
Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
Gain visibility within the broader association community in Australia and New Zealand.
Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia