Social Media Marketing: How to Choose the Right Platform

22 Sep 2017 1:54 PM | Deleted user

Creating a marketing strategy can be intimidating, especially if you’re a new business owner or creating a plan for the first time. There are various types of marketing, including digital, email, mobile and direct, so it can be difficult to determine which one is right for you and your business. If you want to simplify the process while getting the most out of your efforts, it’s a good idea to start with one type and assess its success before adding on or trying other methods. This is especially true if you have a small budget to work with.

One type of marketing that has the potential to have a high rate of return and is one of the more budget-friendly options is social media marketing. Read on to learn more about the different social media platforms and how to choose the right one for your business!

One of the first things you should do when creating a social media marketing strategy is select the right platforms for your business. To do that, you need to know who your target market is, such as millennials or 30 years old and over. Once this has been determined, you should look at each social network’s primary user base. Check out the following stats for what I like to call “the big three” to help you choose the best platform for business.

Social Media Marketing Statistics

As of June 2017, research into Facebook showed:

  • The platform has more than 2 billion users; 1.15 billion of whom are daily active users
  • Females make up 53% of them
  • 87% of their user base is 18-29 years old
  • The number of users over age 30 is not far behind

When it comes to Instagram, WordStream reports:

  • The platform has more than 600 million users
  • Most of its users are between the ages of 18 and 29
  • More than half of all top brands are on the platform
Twitter data shows: 

While Twitter does have one of the highest number of monthly users, it’s said to be one of the most oversaturated social media channels as more than half of its users never post updates. However, this doesn’t mean users are not interacting with other profiles or consuming content.

How to Select the Best Social Media Marketing Platforms

Facebook, Instagram and Twitter are three of the most influential platforms in social media marketing. If you’re looking to target users of all ages, or specifically ages 30 and over, Facebook is your best bet. This is the best option for sharing longer content, such as blog posts, infographics, or adding longer text to go with your updates.

If you’re looking to target millennials and young adults, Instagram and Twitter would be ideal for you. While you don’t have to choose just one, (it’s good to be on multiple channels), if you had to choose between Instagram and Twitter, it would come down to if you want to focus your efforts on males or females between 18 and 29. Both platforms are ideal for sharing photos and videos, although Instagram has higher engagement and view rates with videos.

Hopefully these statistics will help you determine the right social media strategy for your business!

This article was originally sourced from Business 2 Community. 

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

  • Receive expert guidance and support to bring conferences or member events to New Zealand.
  • Access funding assistance through Tourism New Zealand Business Events.
  • Expand your network and build partnerships with New Zealand peers and industry leaders.
  • Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

  • Strengthen professional connections with Australian association leaders through AuSAE’s network.
  • Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
  • Gain visibility within the broader association community in Australia and New Zealand.
  • Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325


The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia

                    
        


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