AuSAE - ADMA undergoes restructure

ADMA undergoes restructure

25 Aug 2017 2:18 PM | Deleted user

The Association for Data-driven Marketing & Advertising (ADMA) today announced an organisational restructure that will see all four of its existing associations and education arm operate under a broader business network known as the Australian Alliance for Data Leadership (AADL).

Over the past year, ADMA acquired and established three additional associations representing essential aspects - along with marketing - of data-driven business and communications:

Digital + Technology Collective (D+TC) - digital and technology
Institute of Analytics Professionals of Australia (IAPA) - analytics and data science
Data Governance Australia (DGA) - data use and governance

Each association has a common thread - data and the customer - but with a different angle and representing a different business division and professional community. Each has its own core focus, objectives and member communities that champion their association goals. Under the new network, each association also retains its current Board to ensure full representation of the industry.

ADMA members benefit from the broader network's reach into every area of business. The new AADL network incorporates over 1,000 Australian companies and 50,000 individuals across the four associations.

As ADMA and its sister associations continue to grow, so does the need to adopt a new structure that aligns the associations with a common thread - but also allows each organisation to have its own strong voice and purpose. This has therefore resulted in the move to have all associations underpinned by the AADL network.

This new structure will put all four associations under a level-playing field, ensuring that they can work collaboratively on data-driven issues and extend out to other areas of business. This will also allow the associations to benefit from a shared services model to ensure maximum efficiency and member value.

Says Jodie Sangster, CEO, AADL: "The role of data has extended so it fuels all aspects of business. It is not enough to look at just data and marketing, but instead provide leadership across how data plays a role in business. The new network of associations allows us to do just that. ADMA will continue to go from strength to strength - but this new structure also allows marketers who have a broader business perspective to gain further knowledge, network and support into analytics, digital and data governance. For our three other associations, they are no longer confined by the shackles of marketing but can now expand and grow as a cross business discipline with digital, analytics and governance represented at the broadest levels."

Current chair of ADMA and CMO of Uber Australia, Steve Brennen, will serve as interim chairman of AADL.

Says Brennen: "We see this as a clear way forward for our members who have told us how critical data is for their business now, and into the future. Data is the key to unlocking the digital economy and our new structure provides the environment - both broad and deep - for our members to be successful."

The new AADL Board will comprise of the chair of ADMA, D+TC and IAPA as well as four new appointees - experienced directors that represent aspects of the broader industry.

This article was originally sourced from Campaign Brief.

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

Receive expert guidance and support to bring conferences or member events to New Zealand.
Access funding assistance through Tourism New Zealand Business Events.
Expand your network and build partnerships with New Zealand peers and industry leaders.
Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

Strengthen professional connections with Australian association leaders through AuSAE’s network.
Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
Gain visibility within the broader association community in Australia and New Zealand.
Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia