AuSAE - 2017 Member Survey Results - Thank you, we are listening

2017 Member Survey Results - Thank you, we are listening

24 Jul 2017 7:56 PM | Deleted user

For an association, the annual Membership survey can be terrifying can’t it? Whilst we have continual feedback from members through indicators such as new membership growth, retention rates, click through rates and event attendance it’s not until we ask the deeper questions, and to really listen to the answers, that we begin to understand if we are delivering that holy grail of “member value”.

AuSAE is the Association for Associations - so we should be great at this right?

The reality is we have exactly the same “pain points” as each and every one of you but our advantage is we are amongst friends and in the very unique position to bring the sector together to share common challenges and create collective solutions.

“The role of a leader is not to come up with all the great ideas. The role of leader is to create an environment in which great ideas can happen”, Simon Sinek.

This is our mission. To co-create a community where you participate, how and when you choose, where you feel at home and amongst friends. We haven’t got it right just yet, but we’ve made a great start and we’re listening.

Thank you to our members who recently took the time to tell us their thoughts in our 2017 Member Survey (conducted by our valued partner Survey Matters) Let us share some of the results with you:

Key highlights from the 2017 survey include:

74% of you think our overall performance is above average with 54% rating it as good or excellent.
Our Net Promoter Score (NPS) is a high 24% meaning that you are happy to recommend us to your peers.
New Zealand members report a very high level of satisfaction with a NPS of 47%.
85% of members report a high level of satisfaction with our networking events, and 71% of members sighting “to network and connect with others” as the key reason for joining.
52% of you agree or strongly agree that AuSAE understands the needs of its members.

Some of the nice things you said:

“It gives me the opportunity to connect with people in my profession (associations) rather than my industry (healthcare).” VIC

“Good quality networking lunches - people turn up open to meeting strangers and talking about real issues” ACT

Some of the “areas for improvement” we have taken on-board:

“Communications to be a little more targeted. Sometimes it feels like information overload”, NZ.

“I would like access to an improved library of tools/templates which small associations struggle to build/maintain (governance, strategy, risk, comms, project management, contracts” ,QLD.

“There are a number of competing NFP associations offering the same thing. There needs to be a point of difference”, NSW.

Key areas we’ll be working on:

Doing more to ensure we understand your key professional challenges.
Evolving our look and feel to reflect who we are (This month’s new Insider format is just the start!).
Changing our communications to ensure they are shorter, relevant and targeted – and not all about our events.
More targeted events to engage every member at every stage in their career – look out for some new events in the coming months.

We are committed to “getting out there” and building a great association and invite you to join us. As CEO, I encourage you to connect with us and provide feedback at anytime. Please contact me on 0458 000 155 or toni@ausae.org.au – I’m here to listen.

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

Receive expert guidance and support to bring conferences or member events to New Zealand.
Access funding assistance through Tourism New Zealand Business Events.
Expand your network and build partnerships with New Zealand peers and industry leaders.
Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

Strengthen professional connections with Australian association leaders through AuSAE’s network.
Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
Gain visibility within the broader association community in Australia and New Zealand.
Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia