Property Institute urges caution over America's Cup

19 Jul 2017 1:25 PM | Deleted user

Property Institute of New Zealand Chief Executive Ashley Church has urged caution around expectations of an ‘economic bonanza’ fuelled by the hosting of the next Americas Cup regatta which is expected to take place in 2021.

Mr Church says that he absolutely supports Government and Council investment in the next Americas Cup Challenge – but says that expectations of short term economic gain are already being hyped to unrealistic proportions that are almost certain to end with disappointment.

Mr Church, who was the CEO of the Newmarket Business Association during the staging of the 2011 Rugby World Cup, says that event provided some valuable lessons around what to expect from an international event.

“Around 133,000 people visited New Zealand to follow the Rugby World Cup and spent, between them, $387 million while they were here – yet there was almost no economic impact on activity in the hospitality and accommodation sectors outside the main CBD in Auckland”.

Mr Church says that this was probably due to something called ‘displacement’ where New Zealanders and international visitors who are not interested in an event will ‘defer’ their travel plans so as not to be caught up in activities associated with that event. This means that revenue and activity associated with the event ‘replaces’ activity which would otherwise have taken place, rather than adding to it.

However, Mr Church says that an immediate economic spinoff should not be the only reason that Government and Council should consider investing in the Americas Cup. He says that there are three compelling reasons in favour of Government and Council support – and that all of these provided for a longer term payoff from the event.

“In the same way that the last Americas Cup, in Auckland, led to the development of the stunning Auckland Viaduct - hosting the event in 2021 will provide a major impetus to the development of new infrastructure on Auckland’s waterfront. Like the viaduct – this will last for generations”.

“The event will also provide an opportunity to showcase the innovation, creativity and business nous of kiwis – particularly in the tech sector. The demographic of people interested in the Americas Cup includes high nett wealth individuals and the cup provides leverage to gain access to them”.

However, Mr Church says that the main rationale for investing in the Cup is because of the way that it effects us as a country.

“Most importantly – we should invest in the Americas Cup because of the way it makes us feel about ourselves as a country. A nation that aspires to growth and success needs to invest in things that help us to see our potential and challenges us to do even better (across a wide range of endeavours). This is easily the greatest legacy of the Cup win and will stay with us for years."

This article was sourced from Scoop Business. 

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

  • Receive expert guidance and support to bring conferences or member events to New Zealand.
  • Access funding assistance through Tourism New Zealand Business Events.
  • Expand your network and build partnerships with New Zealand peers and industry leaders.
  • Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

  • Strengthen professional connections with Australian association leaders through AuSAE’s network.
  • Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
  • Gain visibility within the broader association community in Australia and New Zealand.
  • Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325


The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia

                    
        


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