AuSAE - The Largest Online Resource You're Not Using

The Largest Online Resource You're Not Using

20 Jun 2017 1:39 PM | Deleted user

Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization.

Reddit is a behemoth of a website with millions of daily users. According to Alexa, it is the fourth-most-popular website in the United States. If you have a passing familiarity with the site, you might think it’s a time-waster made up of funny GIFs and dog memes, but with more than 50,000 distinct communities called subreddits, Reddit holds a treasure trove of information for your organization.

Hootsuite provides a handy how-to guide for using Reddit as a resource for market research.

The key is to find the most relevant subreddits for your organization. For instance, marketers from a diabetes-related association will want to search for subreddits about diabetes, of which there could be dozens of communities. Once you’ve found the relevant subreddits, do some keyword research about your organization to get honest sentiments about your group.

“It’s easy to forget that the public has much different experiences than we do inside the walls of a marketing department,” writes James Mulvey. “Reddit is amazing for revealing unfiltered opinions about brands, products, industries, and categories.”

Hootsuite provides specific direction for how to analyze and monitor a variety of subreddits like you would any other social listening channel.

It’s that time of year again! The annual Internet Trends report from Kleiner Perkins Caufield & Byers partner Mary Meeker is out. It’s chock-full of need-to-know information about online advertising, media, and more.

AdWeek shares several highlights from this year’s report, including the fact that internet ad spending eclipsed television spending for the first time in 2016. “Of the internet ad spending, Google and Facebook continued to take the lion’s share, accounting for 85 percent of all growth in the U.S.,” writes Marty Swant.

While the growth of internet users is expected to stay flat, adults are spending more time with digital media, increasing to 5.6 hours per day in 2016.

This article was originally sourced from Associations Now.

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

Receive expert guidance and support to bring conferences or member events to New Zealand.
Access funding assistance through Tourism New Zealand Business Events.
Expand your network and build partnerships with New Zealand peers and industry leaders.
Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

Strengthen professional connections with Australian association leaders through AuSAE’s network.
Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
Gain visibility within the broader association community in Australia and New Zealand.
Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia