CEO's Message

24 Aug 2016 4:46 PM | Deleted user

Artificial intelligence is the next big thing in the IT world, and we’d all better be prepared for where it’s going to take us.


According to the founder of the US based Geek Squad, Robert Stephens, all of the big IT players are investing heavily in AI to improve efficiency and provide enhanced customer service.

Messaging is the fastest on-line behaviour in the history of IT and Robert predicts that 85% of all interactions with an organisation will be messaging by 2020. This will have profound implications for Associations.


Have you heard of Deep Text (Facebook uses it to customise your newsfeed and ads) or Machine Learning (a type of AI that provides computers with the ability to learn without being explicitly programmed)? These are two of the game changing developments being fast tracked by the likes of Google, Facebook, Apple and Microsoft.


So why the buzz around this? The whole world is going mobile. Less and less phone calls are being made while messaging is trending upward on a steep trajectory through applications like Facebook Messaging, Whats App, Skype Twitter, SnapChat etc.


The question Robert posed to the audience at the ASAE Annual Meeting in Salt Lake City in mid-August was “where would we use messaging to take steps out of a process, reduce time and effort for customers and provide a better service”.


It’s certainly made me think about the future IT infrastructure and capabilities for AuSAE and not just relying on a website, LinkedIn and Twitter. For those of us who are Gen X or Baby Boomers, it’s going to require a lot more thought, discussion and consultation with thought leaders and our IT providers.



Click on the below links for more insights and learning from the ASAE Annual Meeting:


Why does Innovation challenge Associations so much?


Astronaut Twins tell #ASAE16 attendees to "do the hard thing"


Listen to the Key Insights from some Australasian attendees



Brendon Ward

Chief Executive Officer

Australasian Society of Association Executives


Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

  • Receive expert guidance and support to bring conferences or member events to New Zealand.
  • Access funding assistance through Tourism New Zealand Business Events.
  • Expand your network and build partnerships with New Zealand peers and industry leaders.
  • Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

  • Strengthen professional connections with Australian association leaders through AuSAE’s network.
  • Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
  • Gain visibility within the broader association community in Australia and New Zealand.
  • Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325


The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia

                    
        


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