Sydney-based integrated communications agency, Zadro, has been appointed as the official communications partner for the Australasian Society of Association Executives (AuSAE).

Zadro secured the partnership with AuSAE after completing strategic communications planning and marketing support for the 2016 AuSAE Conference and Exhibition (ACE) earlier this year, where the conference trended on Twitter with hashtag #ACEACT16.

In the coming year, Zadro will focus on developing AuSAE’s online and offline marketing communications to fuel membership engagement and growth; plus supporting ACE 2017 - the pinnacle event for association professionals to be held at ICC Sydney in May 2017.

Brendon Ward, CEO at AuSAE said, “We are delighted to be continuing to work with Zadro across our communications – their team is highly experienced in the associations’ market and understands the unique challenges faced by not-for-profit organisations.

“Zadro is aligned with our mission to foster a strong association sector in Australia and New Zealand and are a great fit to boost our external communications, reach our goals and increase attendance at the 2017 conference,” said Mr Ward.

The partnership comes as Zadro continues to expand into the association and not-for-profit sector in Australia.

Debbie Bradley, Group Account Director at Zadro said, “We’ve been working closely with associations on their diverse communication needs over many years. The sector is a key growth area for our business and we’re excited to be working with the fantastic AuSAE team to advance this industry and provide opportunities for development, education and training of association professionals.

“We look forward to assisting AuSAE in their future communications endeavours,” concluded Ms Bradley.

Zadro specialises in strategic communications, public relations, member research and surveys, marketing, digital and social media, design, employer branding and internal communications services.

The agency works across a variety of industries including meetings and events, business tourism, finance, technology, construction, infrastructure and associations.