Zadro appointed Official Communications Partner of Association Leader

23 Aug 2016 1:40 PM | Deleted user

Sydney-based integrated communications agency, Zadro, has been appointed as the official communications partner for the Australasian Society of Association Executives (AuSAE).


Zadro secured the partnership with AuSAE after completing strategic communications planning and marketing support for the 2016 AuSAE Conference and Exhibition (ACE) earlier this year, where the conference trended on Twitter with hashtag #ACEACT16.


In the coming year, Zadro will focus on developing AuSAE’s online and offline marketing communications to fuel membership engagement and growth; plus supporting ACE 2017 - the pinnacle event for association professionals to be held at ICC Sydney in May 2017.


Brendon Ward, CEO at AuSAE said, “We are delighted to be continuing to work with Zadro across our communications – their team is highly experienced in the associations’ market and understands the unique challenges faced by not-for-profit organisations.


“Zadro is aligned with our mission to foster a strong association sector in Australia and New Zealand and are a great fit to boost our external communications, reach our goals and increase attendance at the 2017 conference,” said Mr Ward.


The partnership comes as Zadro continues to expand into the association and not-for-profit sector in Australia.


Debbie Bradley, Group Account Director at Zadro said, “We’ve been working closely with associations on their diverse communication needs over many years. The sector is a key growth area for our business and we’re excited to be working with the fantastic AuSAE team to advance this industry and provide opportunities for development, education and training of association professionals.


“We look forward to assisting AuSAE in their future communications endeavours,” concluded Ms Bradley.


Zadro specialises in strategic communications, public relations, member research and surveys, marketing, digital and social media, design, employer branding and internal communications services.


The agency works across a variety of industries including meetings and events, business tourism, finance, technology, construction, infrastructure and associations.


Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

  • Receive expert guidance and support to bring conferences or member events to New Zealand.
  • Access funding assistance through Tourism New Zealand Business Events.
  • Expand your network and build partnerships with New Zealand peers and industry leaders.
  • Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

  • Strengthen professional connections with Australian association leaders through AuSAE’s network.
  • Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
  • Gain visibility within the broader association community in Australia and New Zealand.
  • Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325


The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia

                    
        


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