A comparison of the opinions and attitudes across four generations - a free white paper download

Attracting members–and keeping them engaged–is a significant challenge for societies and associations.

The Wiley  Society and Association Membership Survey 2014 sought insight into what researchers and professionals generally want from their societies. 

This white paper provides further clarity on specific age group behaviors with the aim to help societies work towards achieving cross-generational appeal.

In this 8-page white paper, you’ll learn:

• Ways to remain relevant to your changing membership.
  
• Strongest reasons for joining by generation.
  
• Reasons for renewing membership.
  
• Top activities participated in for each generation.
  
• Most valued membership benefits.
  
• How satisfied are members by generation?
  
• Analysis of the challenge of Millennials’ membership.
  
• Four areas to consider to engage members and potential members across the generations.
  

Download the whitepaper here.