Adelaide - Tuesday, 20 June 2023

Welcome to the AuSAE Member Experience (MX) Conference, the ultimate event for anyone who wants to take their member engagement, brand, and service delivery to the next level!

Join us for an exciting day of learning and education as we explore the connection between these critical elements to create truly memorable member experiences. Discover the latest trends, strategies, and best practices in member engagement that will help you drive member loyalty, increase brand awareness, and deliver exceptional services that exceed expectations.

Immerse yourself in an atmosphere of learning, inspiration, and innovation as you network with like-minded professionals and gain valuable insights from industry experts. Whether you're a seasoned pro or just starting out in the field, the AuSAE Member Experience Conference offers a unique opportunity to expand your knowledge, grow your skills, and connect with a community of passionate and committed individuals.

Don't miss out on this incredible event that promises to be both educational and inspiring. Register now and join us for a day of learning, growth, and connection that will help you transform your member experience into something truly remarkable!

8:30 am

Registration, Morning Coffee and Networking

9:15 am

MX Opening and Virtual Session - MemberShift: Why members leave and how to bring them back presented by Sarah Sladek

Membership organisations are reporting higher levels of disengagement and decline than ever before. That’s a fact. It’s also a fact no one really knows how to solve the problem. If they did, the decline would have reversed long ago.

Membership is not a recognised subject of expertise. There are no degrees, defined requirements, career paths, or educational tracks. This means the strategies essential to member engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. It also means associations have continued to borrow best practices from business and non-profit models or relied on the traditions of the past. 

A new membership strategy is urgently needed, and Sarah Sladek has discovered it.

10:00 am

MX Roundtables workshop - Mastering the Member Experience presented by Lindsay McGrath

Member Experience. What is it, what is does, what it isn’t.

Members are more connected to your Association through a positive experience. Does connection equal retention? Will a positive experience increase engagement and attraction to your programs?

This session focuses on growth through experiences with real practical examples of what works and what doesn’t for associations.

11:00am - 11:30 am

Morning Tea & Networking

11:30am - 12:30pm

Association Case Studies  

Digital transformation driving member growth
Digital transformation has allowed Water Research Australia to create user-friendly interfaces, streamline processes, gain data-driven insights and provide members with seamless access to research and tools across multiple platforms and devices. 
This journey in progress is enabling WaterRA to tailor offerings to meet member needs and anticipate future demands.

Education as a tool for growth
Since the pandemic, the Australian Boarding School Association has build a robust education strategy and exclusive qualifications offerings for their members and boarding school staff. Hear how this strategy has enabled growth within a finite member market.

Engaging the next-gen leaders
As a result of providing actionable steps to engage young professionals, foster inclusive cultures that increase retention, Civil Contractors Federation SA has been able to successfully adapt, optimise, and plan for the future.


Roundtable Discussions

1:00 - 2:00pm

Lunch and Networking

2:00 pm

MX Adelaide Concludes 


    MX Opening  - Sarah Sladek, CEO at the Membership University

    Sarah Sladek is an author, futurist, and leading researcher of generational shifts and membership engagement.

    Associations worldwide have relied on her next-gen strategies to stop the ongoing trend of flat or declining membership and begin building a stronger and more inclusive membership community.

    Learn more at

    MX Workshop - Lindsay McGrath CAE, MBA, GAICD, FGIA, FIML, Chief Executive Officer, SPASA

    Lindsay is speaker, coach and the CEO of the Swimming Pool and Spa Association of Australia and New Zealand. Known for a positive start-up styled culture and a courageous attitude Lindsay has a wide range of experiences and leadership roles across various trades, global corporations, and the non-for-profit sector.

    Obsessed with helping organisations develop a culture that is purposeful, profitable through positive experiences. A founding Director of several not-for profit trade associations and one global alliance. A lover of education Lindsay is most proud of his role in the creation of several new trade qualifications across Australasia.

    Lindsay is well known for his advocacy and influence on the importance of associations. For more information, visit

    MX Association Story - Melissa Ekberg, Director - Industry Engagement at Civil Contractors Federation South Australia

    Melissa Ekberg, is the Director of Industry Engagement at the Civil Contractors Federation SA. She commenced her career in the civil industry over 20years ago working for civil construction contractors, and has been a part of several significant projects is South Australia. Drawing on her experiences, she is able to provide support to local civil contractors across all levels of their business. Her understanding of small business and the importance of a pipeline of work for contractors and the supply chain is invaluable. She has recently completed her Graduate Certificate in Human Resource Management, and is looking to add to that in the future.

    Melissa has a passion for the civil contracting sector, and is dedicated to supporting, promoting and protecting the interests of civil contractors throughout South Australia.

    MX Association Story - Kathryn Nicholas, Communications Lead at Water Research Australia Limited

    Kathryn Nicholas is the Communications Lead at Water Research Australia. She manages all aspects of communications, media relations and digital content from development to implementation and works closely with members and external stakeholders to enhance promotion of WaterRA. Kathryn has an established background in journalism, digital media and strategic communications as well as stakeholder engagement. She has been working in the association sector for six years.

    For more information, visit

    MX Association Story - Richard Stokes, Chief Executive Officer, Australian Boarding Schools Association

    Richard Stokes is the Chief Executive Officer of the Australian Boarding Schools Association. He has worked in boarding schools since 1980, firstly in Adelaide and then in Brisbane at St Peters Lutheran College and as Dean of Residential Care at St Joseph’s Nudgee College, a boarding school of nearly 600 boys, and held that role until he retired from a direct boarding role at the end of 2005.

    Richard’s passion in his work at ABSA include staff training, advocating for boarding schools and most importanly, as drafting chair for the Standards Australia committee for the National Standard for Boarding Schools, lifting the standard of our schools to be the best they can be.

    Richard is happily married to Karen, and has two adult children who both enjoyed growing up in the boarding environment!For more information, go to


    Share your story

    Do you have an inspiring story to tell, new data, trends and insights to share about your association? Get in touch with us at

    Sponsor MX 2023

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    The Australasian Society of Association Executives (AuSAE)

    Australian Office:
    Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
    Free Call: +61 1300 764 576
    Phone: +61 7 3268 7955

    New Zealand Office:
    Address: 159 Otonga Rd, Rotorua 3015 New Zealand
    Phone: +64 27 249 8677

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