Membership expectations are evolving rapidly, and associations are under increasing pressure to grow, retain members, and demonstrate ongoing value. At the same time, emerging technologies like AI are reshaping how organisations understand and engage their communities.
AI success in associations is not about technology. It is about designing better member journeys and building the data foundations to support them.
In this interactive workshop, association professionals will explore how designing an AI-ready member journey can become a strategic foundation for sustainable growth and future-ready member experiences.
Participants will learn a practical framework for mapping the full member lifecycle from awareness and acquisition through to engagement, renewal, and advocacy while identifying the key moments that shape member value and loyalty.
Attendees will leave with a clear Member Journey Blueprint, practical insights on AI readiness, and actionable ideas to strengthen member engagement, retention, and long-term growth.
Key learnings:
- Map and assess their end-to-end member journey to identify opportunities for growth, engagement, and retention
- Identify the critical moments that influence member value, renewal, and long-term loyalty
- Evaluate their association’s AI readiness, including the data, processes, and journey design required to support AI-enabled engagement
- Recognise practical opportunities to use AI and connected data to personalise member experiences and identify retention risks earlier
- Apply a practical Member Journey Blueprint to guide future-ready membership strategy and sustainable association growth
Meet our Host & Facilitator:
Michelle Lelempsis is the CEO and Founder of Causeis, a global, multi-award-winning digital consulting firm helping associations achieve digital success. Leading a team of more than 30 experts, Michelle supports over 80 association clients, impacting more than 600,000 members worldwide.
Michelle has consulted with and presented to hundreds of associations across Australia and globally on digital transformation, member engagement, and aligning technology with business strategy. A respected speaker and advisor in the association sector, she is known for her practical insights, energy, and passion for helping associations unlock the full potential of their digital ecosystems.
Proudly Sponsored By:
About Causeis
Causeis the global leading and multi-award-winning team of 25+ experts, dedicated to empowering associations to achieve their digital success. Causeis are the creators of the Causeis Launchpad and Smart Suite — trusted solutions that help transform and elevate the member experience.
Every day, their work impacts the lives of over 500,000 members globally across 75+ association clients.
The Causeis Launchpad powered by iMIS®, is the only preconfigured AMS solution purpose-built by association experts. Proven to accelerate digital success, by combining the power of iMIS with new functionality and hundreds of prebuilt configurations, designed to fast-track your journey to digital excellence. Causeis is the current ASI Global iMIS Partner of the Year, an achievement they've proudly received five times in the last six years. Visit www.causeis.com for more information.
