8:00 am

Arrival & Networking Coffee
Networking and coffee available to delegates.

8:15 am

Welcome & Breakfast Served
Toni Brearley, CEO, AuSAE

8:30 am

Opening Keynote: Alexia Hilbertidou – "The Future of Member Organisations"

Movers, Shakers, Action Takers - Inside the Minds of Generation Z

Described by the NZ Herald as the Headmistress of Gen Z, entrepreneur, and GirlBoss NZ founder, Alexia Hilbertidou, will present an interactive, funny and surprising insight into the minds of Gen Z. How will they impact the future of our organisations and how should we prepare for it? How can we engage the next generation of members, and how do we keep up with them?

9:30 am

Breakfast End

Refreshment Break - breakfast delegates depart

10:00 am

Talking about Generations - Toni Brearley, CAE
An overview of key differences between generations, focusing on their distinct communication styles, preferences, and expectations as revealed by recent research including a specific look at New Zealand workforce statistics to gain insights into the impacts of a multigenerational workforce, enabling your association to better engage and support members across all generations.

10:30 pm

Using Your Events to Cultivate Emerging Leaders - Sarah Markey-Hamm 
Learn how to design events that identify and empower emerging leaders within your member community. Sarah Markey-Hamm shares practical strategies to turn event participation into a leadership development pipeline.

11:15 am

Roundtable Discussions
Facilitated table discussions will talk about key strategies from the Young Professionals research and provide you with an opportunity to share challenges and successes you've had engaging future members. 

12:00 pm 

12:30 pm

Panel Discussion: "Meeting the Future Member – Meet our Young Professionals
Hear directly from next-gen association members about their experiences, expectations, and perspectives on association membership.

1:00 pm

Membership Round Robin
Rotating table discussions facilitated by experienced conversation leaders, each sharing practical strategies and successes they've had engaging future members. Rotate through multiple groups, swap stories, and gather fresh insights from your peers.

2:00 pm

Closing Reflections & Event Wrap-Up

Presentation - Sarah Markey-Hamm - Chief Executive Officer at ICMS Pty Ltd

Sarah Markey-Hamm is as passionate about creating quality, inspirational first-class conferences today, as she was when she was fourteen, eagerly helping out with stamping letters for mail-outs for her father’s business. Making it her life’s passion to continue the family tradition, Sarah has grown her father’s company through innovation, trust and a hands-on approach, ensuring her clients return every year for another amazing event.

Sarah’s life-long commitment to conferencing and events is as evident as her loyalty to her clients. She is a respected innovator of the industry, helping professional associations connect, through real life, hybrid and virtual means.

Even from a young age, Sarah loved learning about the different industries upon which her father’s conferences were created, travelling around the world, attending conferences in exciting and sometimes eye-opening locations, and noticing how each one was a little different to the next. She loved working out how she could make improvements, how could the next conference be better, to enable the conference participants connect better, be educated better and be financially successful.

Sarah has always been naturally curious. She takes her work seriously, living by the motto, ‘do for others as you would do for yourself.’ Her thoroughness, ability to think quickly and her expert organisational skills, make her highly-sought after in her field. She finds that the value in her business is in her ‘hair-brain ideas.’ She gets to the essence of what her clients need in their conference and what they want to achieve, by actively listening and implementing exacting strategies that make each conference a success.

Sarah has ensured ICMS has stayed deliberately small, yet world-class, so she still maintains a connection to her clients. She has created a coaching framework to ensure her clients understand the processes required to host a large-scale event. In the end, her clients have confidence in her and ICMS, and completely trust ICMS with every aspect of the conferencing spectrum, giving them the best conferencing experience possible.

To date, Sarah has been Chair of the International Congress and Convention Association (ICCA), Australian National Committee and has also held positions on the ICCA Meetings Advisory Group. She has been a board member of the Business Events Council of Australia (BECA), an active International Association of Professional Congress Organisers (IAPCO) member and past President of the Meeting Events Australia (MEA) Victorian Chapters.

Presentation - Toni Brearley, CAE - Chief Executive Officer at the Australasian Society of Association Executives

Toni Brearley is the Chief Executive Officer at the Australasian Society of Association Executives (AuSAE), the peak professional membership body for professionals working in the Association sector in New Zealand and Australia.

AuSAE believes that Associations strengthen every industry and every profession every day, having a critical and enduring impact on the economy and society as a whole.

PARTNERS + SPONSORS

Your Future Member - Case Studies

Are you doing something inspiring to connect with your future member?
Whether it's a powerful MX story, a bold new initiative, or a program designed with
tomorrow’s member in mind—we want to hear it!

Share your story with us at  info@ausae.org.au

Sponsor MX 2025

Learn more about sponsorship and partnership opportunities at AuSAE,
contact us at info@ausae.org.au

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia