Business Events Industry Aotearoa (BEIA) is applauding the Government's move to eliminate a barrier to New Zealand hosting international medical conferences.
Trade show exhibitors will soon be allowed to showcase new products and research to medical practitioners in New Zealand following a Government announcement today (29 April).
In a joint statement, Hon David Seymour, Minister for Regulation, Hon Simeon Brown, Minister of Health, and Tourism and Hospitality Minister Louise Upston announced New Zealand laws will be reformed so medicines yet to be consented by Medsafe can be advertised at medical conferences in New Zealand.
Outdated regulations that hinder trained medical professionals from learning about new medicines through trade show advertising are out of step with other countries' laws and put New Zealanders at a disadvantage, Regulation Minister David Seymour and Health Minister Simeon Brown said.
“New Zealand's prohibition on advertising medicines yet to be consented by Medsafe is a barrier to New Zealand's ability to host medical conferences and trade shows. The opportunity cost of New Zealand missing out on these is huge,” Mr Seymour said.
Business Events Industry Aotearoa (BEIA) has been advocating for a change to Section 20 of the Medicines Act 1981 for many years and BEIA Chief Executive Lisa Hopkins says today's announcement means medical conference organisers from around the world can now plan ahead with confidence.
“The global business events industry is worth USD 2.1 trillion, and the medical and pharmaceutical sector is the second largest user of conferences to connect, educate, and inform professionals,” she says.
“By finally removing this barrier, New Zealand can now proactively approach those medical associations who in the past have taken New Zealand off their list because of this prohibition.
“BEIA has not been alone in fighting for this change. We are grateful for the tremendous support from Medicines NZ, who worked closely with BEIA on this issue and have also been ardent campaigners, as well as for the support of Business NZ. This helped convince the government to recognise the value of medical conferences and is a great example of multiple associations working together for a mutually beneficial outcome,” Hopkins says.
BEIA has also collaborated with Tourism New Zealand and MBIE on the Business Events Boost and with Immigration NZ on the visa process for delegates attending conferences in New Zealand.
"Conferences provide access to knowledge and innovation, offering insights that can be directly applied to benefit society. This is just one of the many ways the business events sector delivers value beyond economic and tourism contributions.
“Today's announcement represents another big step forward for our industry.”
ENDS
About BEIA
Business Events Industry Aotearoa (BEIA) is the official membership-based association representing New Zealand's business events sector which encompasses meetings, incentives, conferences, and exhibitions.
BEIA brings together an industry membership from across regional convention bureaus, tourism, hotels, convention centres, event suppliers and event organisers working to grow and benefit the business events industry within New Zealand. Its efforts are aimed at creating positive outcomes for members, stakeholders, and the wider economy, encouraging both domestic and international opportunities.
BEIA owns and operates MEETINGS, Aotearoa New Zealand's largest national tradeshow dedicated to the business events sector. As the premier annual event of its kind, MEETINGS provides the platform for connecting influential buyers from New Zealand, Australia, and international markets with regional destinations, venues, accommodation providers, off-site experiences, and tourism offerings.
BEIA is also the custodian of Pīata Mai, the national strategic direction for New Zealand's business events sector. Launched in 2024, this 10-year strategy outlines a clear path for addressing the industry's challenges and unlocking sustainable growth opportunities.
Beyond advocacy, BEIA plays a central role in developing the sector's capability, offering professional development, education, and accreditation for individuals working in business events. The association represents more than 460 organisations and maintains an extensive network of buyers and organisers across New Zealand and Australia.
Through its work, BEIA continues to elevate the business events sector as a vital contributor to New Zealand's visitor economy and wider society.
For further information and images, please contact:
Anabel Darby
Tel: +64 21 668 090
Email: anabel@recreational.nz