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  • 06 May 2025 1:47 PM | Sarah Gamble (Administrator)

    Inland Revenue has just released a draft operational statement (ED0265) about the income tax treatment of transactions between not-for-profit associations (Mutual Associations) and their members. This statement is currently open for consultation and will significantly impact the tax obligations of a wide range of not-for-profit associations, including clubs, societies, cooperatives, and professional bodies.

    • Historically, associations may not have paid tax on surpluses, but this is very likely to change going forward for most.

    Our view is this clarification represents a tax on organisations that are not registered charities or otherwise exempt under specific sections of the Income Tax Act.

    This is not a change in law but a clarification of IRD’s view. The statement aims to clarify the tax rules for amounts received by associations from transactions with their members. This is an area that has previously been unclear with varying treatment across different organisations.  

    While there is a lot to consider in this document, our initial review has highlighted  concerns about membership subscriptions, fees, and levies becoming taxable, particularly for associations prohibited from distributing funds to members.

    The new Incorporated Societies Act 2022 requires that re registered incorporated societies do not allow distributions to members – meaning that those entities are highly exposed.

    One positive in the operational statement is it will apply prospectively from the date of publication, meaning Inland Revenue will not adjust past assessments.

    Inland Revenue is seeking feedback on the interpretative approach and operational proposals in this statement. Comments are welcome until 25 June 2025. We will likely be making a submission and encourage you to provide feedback to Inland Revenue if you have any concerns or suggestions.

    We will be considering this operational statement and how it works in practice along with some illustrative examples, so watch this space.  

    For more information, contact:

    Barry Baker 
    Partner
    Grant Thornton New Zealand
    M  021 797 221
    grantthornton.co.nz 

  • 06 May 2025 1:43 PM | Sarah Gamble (Administrator)

    Business Events Industry Aotearoa (BEIA) is applauding the Government's move to eliminate a barrier to New Zealand hosting international medical conferences.

    Trade show exhibitors will soon be allowed to showcase new products and research to medical practitioners in New Zealand following a Government announcement today (29 April).

    In a joint statement, Hon David Seymour, Minister for Regulation, Hon Simeon Brown, Minister of Health, and Tourism and Hospitality Minister Louise Upston announced New Zealand laws will be reformed so medicines yet to be consented by Medsafe can be advertised at medical conferences in New Zealand.

    Outdated regulations that hinder trained medical professionals from learning about new medicines through trade show advertising are out of step with other countries' laws and put New Zealanders at a disadvantage, Regulation Minister David Seymour and Health Minister Simeon Brown said.

    “New Zealand's prohibition on advertising medicines yet to be consented by Medsafe is a barrier to New Zealand's ability to host medical conferences and trade shows. The opportunity cost of New Zealand missing out on these is huge,” Mr Seymour said.

    Business Events Industry Aotearoa (BEIA) has been advocating for a change to Section 20 of the Medicines Act 1981 for many years and BEIA Chief Executive Lisa Hopkins says today's announcement means medical conference organisers from around the world can now plan ahead with confidence.

    “The global business events industry is worth USD 2.1 trillion, and the medical and pharmaceutical sector is the second largest user of conferences to connect, educate, and inform professionals,” she says.

    “By finally removing this barrier, New Zealand can now proactively approach those medical associations who in the past have taken New Zealand off their list because of this prohibition.

    “BEIA has not been alone in fighting for this change. We are grateful for the tremendous support from Medicines NZ, who worked closely with BEIA on this issue and have also been ardent campaigners, as well as for the support of Business NZ. This helped convince the government to recognise the value of medical conferences and is a great example of multiple associations working together for a mutually beneficial outcome,” Hopkins says.

    BEIA has also collaborated with Tourism New Zealand and MBIE on the Business Events Boost and with Immigration NZ on the visa process for delegates attending conferences in New Zealand.

    "Conferences provide access to knowledge and innovation, offering insights that can be directly applied to benefit society. This is just one of the many ways the business events sector delivers value beyond economic and tourism contributions.

    “Today's announcement represents another big step forward for our industry.”

    ENDS

    About BEIA

    Business Events Industry Aotearoa (BEIA) is the official membership-based association representing New Zealand's business events sector which encompasses meetings, incentives, conferences, and exhibitions.

    BEIA brings together an industry membership from across regional convention bureaus, tourism, hotels, convention centres, event suppliers and event organisers working to grow and benefit the business events industry within New Zealand. Its efforts are aimed at creating positive outcomes for members, stakeholders, and the wider economy, encouraging both domestic and international opportunities.

    BEIA owns and operates MEETINGS, Aotearoa New Zealand's largest national tradeshow dedicated to the business events sector. As the premier annual event of its kind, MEETINGS provides the platform for connecting influential buyers from New Zealand, Australia, and international markets with regional destinations, venues, accommodation providers, off-site experiences, and tourism offerings.

    BEIA is also the custodian of Pīata Mai, the national strategic direction for New Zealand's business events sector. Launched in 2024, this 10-year strategy outlines a clear path for addressing the industry's challenges and unlocking sustainable growth opportunities.

    Beyond advocacy, BEIA plays a central role in developing the sector's capability, offering professional development, education, and accreditation for individuals working in business events. The association represents more than 460 organisations and maintains an extensive network of buyers and organisers across New Zealand and Australia.

    Through its work, BEIA continues to elevate the business events sector as a vital contributor to New Zealand's visitor economy and wider society.

    For further information and images, please contact:

    Anabel Darby
    Tel: +64 21 668 090
    Email: anabel@recreational.nz


  • 05 May 2025 12:59 PM | Sarah Gamble (Administrator)

    At the AuSAE Demo Day, association professionals from across Australia and New Zealand gathered to explore the latest in Association Management Systems (AMS). Kicking off the event was a presentation by Tammy from Roundbox Consulting, who challenged attendees to think beyond feature lists and focus on what really matters when choosing an AMS or CRM.

    Tammy’s core message was clear: “Most AMS platforms can meet your basic needs—but it’s the how, not the what, that defines the right fit for your association.” Her presentation outlined five critical areas of risk and opportunity that can make or break your system investment:

    Confidence in the Vendor

    Choosing a vendor is more than selecting software—it’s choosing a long term partner.. Tammy encouraged associations to look into vendor stability, local support availability, and long-term pricing transparency. "You’ll be working with this vendor for many years," she noted. “Make sure you feel confident picking up the phone and calling them.”

    Futureproofing Your Solution

    Associations evolve. So should your AMS. Tammy stressed the importance of selecting a platform that is configurable, integrates easily with other tools and systems, investment in ai and comes with a clear product roadmap. “What you need in the future could be very different to what you need today," she said. “Think about your strategic roadmap looks like and whether or not it aligns with their solution roadmap.” she reminded the association professionals.

    Ease of Use

    Tammy advised that a technically brilliant system won’t deliver value if it’s too complex to use. Assess the interface, training requirements, and how intuitively staff and members can navigate the platform. “A system that is hard to use simply won’t be used,” she mentioned.

    Cybersecurity

    In an era of increasing digital threats, Tammy encouraged associations not to gloss over cybersecurity. Her checklist included multifactor authentication, understand data storage locations (including backups) and requirements, recent penetration testing, and vetting of vendor staff. “Cybersecurity risks are often overlooked in the AMS selection process and that can be a costly mistake.”

    Your Team’s Readiness

    Tammy also placed the spotlight on internal project preparedness. From setting realistic timelines to ensuring your data is cleaned up in advance, she reminded attendees that successful implementations are just as dependent on the association’s readiness as the vendor’s.  “It’s your team’s readiness that will impact the schedule. It’s usually not the vendor causing delays.”

    This presentation was a timely reminder that selecting the right AMS isn’t just about features—it’s about fit, flexibility, and future focus. Whether you’re about to start your search or deep into vendor demos, this is essential viewing.

    Explore the full range of demos from iMIS, Causeis, Glue Up, Membes, ToucanTech, Klevr Members, and MemberConnex—plus tools and expert resources from AuSAE Demo Day: www.ausae.org.au/ams-demo-day


  • 10 Apr 2025 1:51 AM | Sarah Gamble (Administrator)

    The Australasian Society of Association Executives (AuSAE) is proud to announce a strategic partnership with Sidecar, a leading educator on disruptive technology for the association sector. This exciting collaboration introduces AuSAE members to Sidecar’s AI Learning Hub – a dynamic platform designed to equip association professionals with the tools, skills, and knowledge needed to confidently lead in the age of artificial intelligence.

    As the role of AI grows across industries, AuSAE remains committed to providing expertly developed, research-backed resources uniquely tailored for associations, empowering our members to adapt, thrive, and lead with impact.

    The AI Learning Hub delivers:

    • On-Demand AI Lessons – Curated for association professionals and continuously updated to reflect the latest in AI innovation.
    • Association AI Professional (AAiP) Certification – A prestigious credential for those seeking to demonstrate advanced AI knowledge and leadership within the association space.
    • Weekly Live Office Hours – Direct access to AI experts in real time, enabling personalised guidance and practical insights.
    • Comprehensive Use Case Library - Access to short-form “how-to” style videos that walk association professionals through practical applications of different AI tools.

    “This partnership is a key step forward in supporting our members as they navigate the opportunities and challenges of AI,” said Toni Brearley, CEO of AuSAE. “Through Sidecar’s AI Learning Hub, we are empowering association leaders to not just keep up with change – but to lead it.”

    “This partnership represents a pivotal moment for AI in the association space,” said Sofi Giglio, Sidecar’s Manager of Sales and Partnerships. “With a goal of educating 1 million association professionals on AI by 2030, we’re thrilled to collaborate with AuSAE to bring this vital knowledge to an international audience.”

    As of today, the AI Learning Hub is available to AuSAE members here. Gain access the platform and begin your AI journey now!

    Get Started Today

    Media Contact:
    Sarah Gamble
    Communications & Marketing Manager, AuSAE
    sarah@ausae.org.au

    AI Learning Hub Contact:
    Sofi Giglio
    Manager of Sales and Partnerships, Sidecar
    sofi@sidecar.ai

  • 18 Mar 2025 10:56 AM | Sarah Gamble (Administrator)

    Associations are entrusted with vast amounts of personal and sensitive information from their members. Ensuring best practice data privacy and cyber security is crucial, not only to protect this information but also to maintain the trust of members.

    In recent years, data privacy concerns have grown as Australians increasingly navigate a digital environment fraught with data breaches, misuse of information, and emerging threats like ransomware.

    In November 2024, a significant milestone was achieved in Australia’s legislative landscape as the Privacy and Other Legislation Amendment Bill successfully passed both Houses of Parliament. Marking the beginning of substantial reforms to the Privacy Act 1988, this new legislation underscores the government’s commitment to modernising privacy laws in a digital-first world. These reforms will strengthen individual privacy rights while placing new responsibilities on organisations.

    Directors’ Responsibilities under Section 180

    One of the most crucial legal frameworks governing directors’ responsibilities in Australia is Section 180 of the Australian Corporations Act. This provision places a duty on association directors to exercise their powers and perform their duties with care and diligence. This is often referred to as the ‘reasonable person’ standard.

    When it comes to data privacy, this standard means that association directors must be proactive in understanding the risks associated with the collection, storage, and processing of personal information. They must also make sure that their organisation has taken the right measures to protect against data breaches. Failing to do so can result in significant legal consequences, including personal liability for directors.

    Directors must ensure their association comply with data privacy regulations such as the Australian Privacy Act and industry-specific standards like ISO 27001. 

    Best Practice Tips for Data Privacy

    To stay ahead of potential data privacy issues, directors and their associations should take a hands-on approach:

    • Regular Risk Assessments: Perform regular assessments to identify potential data privacy risks, and implement measures to address them.
    • Comprehensive Policies and Procedures: Make sure the organisation has clear, regularly reviewed and updated data privacy policies and procedures.
    • Training and Awareness: Provide ongoing training for staff on data protection practices and the importance of compliance with relevant legislation.
    • Incident Response Planning: Develop and maintain an incident response plan to address potential data breaches swiftly and effectively.

    Above all, make sure your association’s data security compliance is simple, sustainable and integrated into your everyday business operations—it should not be a ‘tick box’ exercise performed to satisfy an annual audit.

    de.iterate offers a streamlined path to achieving compliance with the Essential 8 and the Privacy Act. Or, if you want to enhance your data protection, we help make ISO 27001 certification as stress-free as possible.

    For more information, visit: https://deiterate.com/data-privacy-cyber-security-for-associations or contact us via hello@deiterate.com.

  • 04 Mar 2025 11:47 AM | Sarah Gamble (Administrator)

    We often think of the end-user when it comes to cybersecurity risks, but in reality, your Association’s system administrators can cause significantly more damage.

    This was the topic of an email exchange I had recently with an AMS vendor who was trying hard to educate his customers about these risks.

    No matter how much his company spent on cybersecurity protection on their cloud-based solution, Associations’ system administrators could very easily undermine everything they do and expose sensitive data.

    This is because of the Administrator’s broad security rights to the system, or as I like to say…their superpowers.

    Yet, rarely does the administrator commit this breach deliberately. Instead, it’s a common issue generally due to lack of knowledge.

    What are common ways system administrators cause cybersecurity risks?

    Here’s just a few ways that system administrators can expose their organisation’s data to greater cybersecurity risks, and what they should do instead:

    1. Sharing system logins and passwords – This is too common, especially when the Association is trying to minimise software license costs.

      • Better Practice: If you must share passwords, use a Password Manager tool. Ask your Managed Service Provider to help you set this up if you are

      unsure.

    2. Failing to remove old administrators and users – This allows former employees to access the system and could also lead to a hacker obtaining access if the same user/login information was used for other compromised systems.

      • Better Practice: System access must be removed at an employee’s departure or even when they take extended leave.

    3. Failing to make Multi-factor Authentication (MFA) the default setting – If MFA is available, turn it on as a mandatory setting for all users! Yes, some users will complain because of the inconvenience this may cause, but MFA is still one of the best ways to reduce cybersecurity risks.

      • Better Practice: Make MFA a default for all administrators as a minimum, but preferably for all users. 
    4. Failing to tightly control access to systems – Users should only have access to the information they need to do their jobs, and no more. Giving greater access rights (particularly admin rights) to employees may reduce helpdesk requests, but it adds more risk to the organisation too.

      • Better Practice: Ensure user security roles are controlled, tracked and managed properly.
    5. Failing to control data downloads - There are rarely good reasons for a user to download large quantities of data from a system. When this occurs, there is no longer an audit trail of what happens to that information, and it can be shared without notice and stored in insecure places.

      • Better Practice: Administrators should limit who can download data and for what purposes. Administrators should also review audit logs regularly to see who has done this.
    6. Sending data to others via email or other insecure ways - If data must be shared, particularly with third parties, too many times it’s share in an email as attachments. The organisation has lost control of the data at that point, and it’s also vulnerable sitting inside of mailboxes.

      • Better Practice: Only share sensitive data via secure file transfers or as a minimum, via a password-protected SharePoint folder. Ask your Managed Service Providers for options if you’re not sure.

    Final Thoughts
    It’s in the best interest of all software vendors to keep their systems as secure as possible. Unfortunately, an Association’s system administrator can easily undo all of this with their “superpowers.”

    Knowledge is key to ensuring this doesn’t happen.

    Tammy Ven Dange is a former charity CEO, Association President, Not for Profit Board Member and IT Executive. Today, she helps NFPs with strategic IT decisions, especially around IT investments and cybersecurity risks.

    Let her know if you need some help!

  • 28 Feb 2025 10:20 AM | Sarah Gamble (Administrator)

    The Australasian Society of Association Executives (AuSAE) is pleased to announce a new industry partnership with Survey Matters, a leading research and strategic insights agency specialising in associations and member-based organisations.

    This collaboration, which commenced in November, is designed to enhance the sector’s awareness and use of high-quality datasets and research. By strengthening the evidence base for advocacy, policy, membership, promotion, and revenue activities, this partnership will help associations make more informed and impactful decisions.

    Through this partnership, Survey Matters will draw on its decades of expertise to share insights and knowledge that support association professionals in understanding their members, measuring impact, and driving engagement.

    Toni Brearley, Chief Executive Officer of AuSAE, said, “We love working with partners like Survey Matters that share our values of commitment and support to the association sector.”

    “The role of data and research in shaping the future of associations cannot be underestimated, and we are excited to work with Survey Matters to help our members leverage high-quality insights to drive their strategic priorities.”

    Brenda Mainland, Co-Founder & Managing Director at Survey Matters, said, “Associations thrive when they truly understand their members, and meaningful data is the key to unlocking that insight. At Survey Matters, we don’t just collect numbers—we uncover stories, trends, and opportunities that drive real impact. Partnering with AuSAE allows us to support even more associations in making informed, strategic decisions that strengthen their communities and shape the future of the sector."

    The partnership also reinforces Survey Matters’ deep commitment to the association sector, further supporting AuSAE’s mission to empower and grow the capacity of associations through education, connections, and meaningful partnerships.

    To find out more about Survey Matters and their research expertise, visit surveymatters.com.au

  • 14 Feb 2025 12:00 PM | Sarah Gamble (Administrator)

    The Australasian Society of Association Executives (AuSAE) is proud to welcome four new Certified Association Executives (CAEs) to the growing cohort of credentialed professionals in Australia and New Zealand.

    Congratulations to Jennifer Bowden, CAE, Christopher Marrs, CAE, Leigh Clarke, CAE, and Marie Walters, CAE, who have demonstrated their expertise, leadership, and commitment to excellence in association management by earning this distinguished global credential.

    New CAEs – Australia:

    • Jennifer Bowden, CAE – CEO, Mathematical Association of Victoria (Brunswick, VIC)
    • Christopher Marrs, CAE – Manager, Education & Membership, Migration Institute of Australia (East Gosford, NSW)
    • Leigh Clarke, CAE – Chief Executive Officer, Victorian Healthcare Association (Melbourne, VIC)
    • Marie Walters, CAE – Executive Officer (Melbourne, VIC)

    Toni Brearley, CAE, Chief Executive Officer of AuSAE, congratulated the new CAEs, saying:
    "I want to congratulate all the AuSAE members who recently achieved their Certified Association Executive (CAE) designation—an incredible milestone that reflects your dedication and expertise. The CAE credential is a mark of leadership in our sector, and we are thrilled to see more association professionals in Australia and New Zealand committing to this standard of excellence."

    The Certified Association Executive (CAE) program is the highest professional certification in the association sector, recognising individuals who demonstrate the knowledge, skills, and leadership required to drive success in the industry. Administered by the CAE Commission and supported by AuSAE, the program is globally recognised and designed to elevate the standards of association management.

    To learn more about the CAE credential, visit AuSAE’s website.

  • 15 Jan 2025 11:08 AM | Sarah Gamble (Administrator)

    Unlocking Growth, Engagement, and Sustainability for Your Members

    The 10th Annual Membership Performance Benchmark Report is more than just numbers—it’s a testament to the resilience and innovation of association professionals. The findings reveal an industry that is thriving, adapting, and pushing forward despite challenges. Membership is growing, engagement is rising, and confidence in the future has never been stronger.

    But the work isn’t done. Your members need you now more than ever. Their expectations are shifting, and the way you connect, engage, and retain them will define your success in 2025 and beyond. With nearly 70% of associations investing in technology and member experience taking center stage, the message is clear: those who embrace digital transformation and strategic engagement will lead the way.

    The 10th Annual Membership Performance Benchmark Report by iMIS provides valuable data and insights into membership engagement, acquisition, retention, and technology trends. With over 200 association leaders participating in the survey, the report sheds light on key priorities, challenges, and strategies shaping the association landscape in 2025.

    Key Takeaways from the Report

    1. Membership Growth & Retention Are on the Rise

    • 48% of associations reported an increase in new member acquisitions.
    • 32% saw a boost in retention rates, with only 20% experiencing a decline.
    • Events and member referrals remain the top strategies for recruiting new members.

    2. Engagement Strategies Are Paying Off

    • 38% of associations reported higher member engagement levels.
    • Organisations with a structured engagement plan saw notable increases in event attendance and renewal rates.
    • Automated renewals are proving effective in improving retention rates and reducing administrative burdens.

    3. Technology Investment Is a Priority

    • 68% of organisations are investing in new membership management software to streamline operations and enhance member experiences.
    • 70% have transitioned to cloud-based systems, ensuring seamless data management and accessibility.
    • Digital transformation, including AI and automation, is gaining traction to personalise member interactions.

    4. Generational Differences Impact Priorities

    • Gen X (48%) dominates the leadership demographic, focusing on engagement and retention.
    • Millennials (28%) prioritize enhancing the member journey and leveraging technology.
    • Gen Z (5%) is the most optimistic generation about the future of associations.

    5. Financial & Operational Challenges Persist

    • Budget constraints remain a top concern, particularly for Gen X leaders.
    • Data silos and extensive system customizations hinder operational efficiency.
    • Associations are seeking better reporting tools to make data-driven decisions.

    What This Means for Association Professionals

    This year’s benchmark report confirms that associations are maintaining strong momentum post-2024. The emphasis on engagement, technology, and data-driven decision-making underscores the need for continued adaptation to evolving member expectations. Investing in member experience, optimising recruitment strategies, and embracing digital transformation will be key to sustained growth and success.

    What’s Next?

    If you’re looking to enhance your association’s membership performance, consider implementing structured engagement plans, leveraging automation for renewals, and evaluating your tech stack for efficiency improvements.

    Want to compare your organisation’s performance to industry benchmarks? Download the 2025 Membership Performance Benchmark Report by iMIS and explore actionable strategies to elevate your membership success.

  • 18 Nov 2024 7:00 AM | Sarah Gamble (Administrator)

    New research has revealed for the first time exactly what it’s like inside the pressure cooker that is advocating for members, lobbying decision-makers and staying relevant as the leader of an industry association.

    Key takeaway? It’s a tough gig with brutal demands, but it attracts uniquely devoted people, many who consider it a calling and never want to leave.

    The inaugural Association CEO Index 2024 has harnessed for the first time the thoughts, feelings and concerns of association leaders across Australia and New Zealand; lifting the lid on their challenges, satisfaction levels, hopes and fears.

    The Index was commissioned by the Australasian Society of Association Executives (AuSAE) in partnership with communications agency Bespoken.

    “The Association CEO Index is a comprehensive, moment-in-time snapshot of what’s keeping our leaders up at night and what’s exciting them about the future,” Bespoken Managing Director Sarah Morgan said.

    “Our first ever Index has uncovered such candid and revealing insights that really shine a light on the current state of the sector’s leadership.

    “This rich intel is valuable. It not only sparks immediate reflection, conversation and connection, it also gives the sector some clear targets to galvanise its strategy around.”

    AuSAE CEO Toni Brearley labelled the Index findings equal parts “reality check” and “call to action”.

    “The CEO Index is a gift,” Ms Brearley said. “This research is about understanding the people behind the titles – the leaders who dedicate themselves to advancing industries, professions and communities.

    “This is a complex and demanding role, very different to a corporate CEO, and those demands are constantly shifting. It’s essential that association CEOs have a way to reflect and assess their capacity to continue making an impact.

    “The insights contained in this Index allow us to respond to the evolving needs of our members with greater precision. Now we can shape future professional development initiatives and advocacy efforts that truly reflect the lived experiences of the leaders we serve. When we understand what drives these executives – and what holds them back – we can better support them in achieving their goals.

    “The CEO Index gives us a clear roadmap to build a sustainable, thriving association sector for the future.”

    Association CEO Index 2024 – Summary of key findings:

    1. Association CEOs are optimistic for the next 12 months
      91% of leaders are feeling positive about their organisation’s prospects.
    2. Very high career satisfaction
      Nearly 89% of Australian and New Zealand association CEOs report satisfaction with their role, with 48% saying they are extremely satisfied.
    3. Resource and financial constraints hinder talent attraction
      Only 31% of CEOs believe that managing an association is seen as an attractive career choice by emerging leaders.
    4. Economic pressures are the top concern for 2024
      Rising costs and the impact on membership retention are the most significant challenges, with 62% of CEOs rating these issues as concerning. The worry is especially acute among industry associations.
    5. Biggest opportunities in membership growth and digital transformation
      Particularly through expanding membership growth into new regions and leveraging technological advancements like AI-driven tools and new CRM systems.
    6. Member engagement and retention are major priorities
      Top concerns for 31% of association CEOs. Nearly half (49%) are focusing on enhancing value through segmentation, life cycle research and personalisation.
    7. Significant time spent on administrative duties
      Administrative, finance, and HR responsibilities occupy over a quarter (26%) of an association CEO's time. This is particularly pronounced in professional associations, where 30.5% of CEO time is dedicated to these functions.
    8. Job strain and wellbeing concerns are widespread
      84% of CEOs indicate they frequently or occasionally lack the time needed to perform their roles effectively. Consequently, 70% of CEOs across all segments report feeling run down and lacking energy.

    Challenges: Economic pressures, including the rising costs of business and the impact of the cost of living on membership, are the most significant challenges, with 62% of CEOs rating these issues as concerning or very concerning. This is particularly acute among hybrid  associations (mix of professional and industry), where 72% of CEOs identify the current economic environment as a key issue, compared to 53% in industry associations.

    Opportunities: Surveyed CEOs identified membership growth, innovation, digital transformation and enhancing the education and training offer as key opportunities for the coming year.

    ENDS

    About the Association CEO Index:

    The Association CEO Index aims to highlight the challenges, opportunities, threats and trends being experienced and noticed by the leaders of industry associations in Australia and New Zealand. The Index monitors, measures and gauges sentiment from the sector’s leaders, while also informing and guiding the sector’s future professional development, next generation appeal, advocacy and best practices.

    Informed by direct survey feedback from leaders, global and open data sources and case studies from the sector, the very first Index was launched in 2024 with the intention of ongoing annual release and benchmarking.

    About Bespoken:

    Bespoken is a Brisbane-based agency with a client base spanning Australia and beyond. The team of experienced journalists and marketing specialists offer an integrated approach across communications, engagement and marketing to help clients achieve bankable solutions and strategies. Their expertise spans a range of sectors including construction, hospitality, agriculture, renewables, HR, circular economy and not-for-profits.

    About AuSAE:

    The Australasian Society of Association Executives (AuSAE) is the leading association for current and future association professionals in Australia and New Zealand. It is the only not-for-profit, member-based organisation exclusively supporting association professionals in these two countries. Committed to strengthening the sector, AuSAE provides its members with valuable resources, professional development opportunities, and a vibrant community of like-minded professionals.


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The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia