Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Amazing!

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to:

• Increase awareness of your association.
  
• Recruit new members and staff.
  
• Generate traffic to your association’s website.
  
• Show expert understanding of the subject and/or your industry.
  

The key to producing successful infographics is to offer good, relevant data in an exciting visual style, presenting information in a concise format that is easier understood than through words or video. The best infographics don’t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.

Check out our infographic for tips about how to use this powerful marketing tool to engage members in print, online and on social media.

This article was originally sourced from Association Adviser and was written by Brianna Lawson.