Webcast: Millennials and Associations - How to attract and retain the next generation of members

  • 11 Oct 2018
  • 11:00 AM - 12:00 PM (UTC+11:00)
  • Online - join via your computer!

Date: Thursday, 11 October
Time: 11am - 12pm (AEDT time)  
Where: Online - join via your computer!
Presenter: Brenda Mainland

Click here to register  

Topic: Millennials and Associations - How to attract and retain the next generation of members

Survey Matters has conducted independent research into Millennials and their behaviours and attitudes toward associations; particularly in the areas of:

  • Why they do (or, more importantly don't) join
  • Professional development
  • Content delivery
  • Service models
  • Culture and engagement
Join us to hear how to remove barriers of participation and explore their membership needs, preferences and the challenges Millennials face, and how associations can capitalise on trends and opportunities to best attract and serve millennial members in the  future.


Presenter: Brenda Mainland

Brenda Mainland is a Co-Founder and Director at Survey Matters – the leading research and insights agency for member-based and for-purpose organisations.   Specialising in the association sector, Survey Matters works with organisations to help them understand members’ challenges and perspectives on belonging and delivers insights to craft strategies that improve engagement, retention, revenue and growth.

Prior to co-founding Survey Matters in 2010, Brenda worked for and with multi-national corporate and government organisations, in roles as diverse as project and general management, outsourcing, business planning and strategy, relationship management and sales.  These organisations included Optus, Vodafone, Hewlett Packard, BlueScope, the Australian Communication & Media Authority and the Victorian Department of Transport.

With over eight years working closely with the sector, Brenda has a deep knowledge of associations.  She also has a wealth of data at her disposal about member preferences and attitudes and can help associations understand and develop strategies that meet their members’ needs.

AuSAE Webinars

These webinars are sponsored by our friends over at Redback Conferencing. To find out more about how you can host your own webinars and online meetings, visit Redback Conferencing's website or contact Miranda Walker on +61 1800 733 416.

AuSAE Webinar Access

Please note that while AuSAE webinars are open to the public, only AuSAE members are able to access the AuSAE Webinar archive page to watch previous webinar recordings online at their leisure.

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