ACE 2020 PROGRAM The ACE program is currently a living document as we work on curating an engaging and contemporary program with the most relevant speakers, up-to-date topics and innovative learning formats. Our aim is to provide you with access to knowledge, experiences and networks you need to create a new future for you and your organisation. |
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ACE 2020 - Program Overview
Sunday 29 November 2020
| 4:30 pm | 5:30 pm | Special General Meeting - Royal Australian College of General Practitioners (RACGP), 100 Wellington Parade, East Melbourne |
| 5:30 pm | 7:00 pm | ACE Welcome Drinks - Melbourne Pullman on the Park (Ballroom 2-3) |
Monday 30 November 2020
| 8:00 am | 9:00 am | Welcome Networking and Morning Coffee |
| 9:00 am | 9:10 am | Official Conference Opening |
| 9:10 am | 9:55 am |
Opening Keynote: Amanda Stevens Turning your Members into Advocates |
| 10:00 am | 10:45 am |
Plenary Keynote: Robbie Kellman Baxter Keeping you Membership Model in the Age of Subscription Fatigue Memberships are everywhere. It’s not just the digital natives anymore. News organisations, Retailers, even automotive companies are designing new business models that prioritise access over ownership, emphasise belonging and use subscription pricing. The good news is the explosion in new platforms and services that make building, tracking and strengthening membership programs easier than ever. The bad news is that customers are weary and picky. How do longstanding membership organisations both grow and evolve to stay relevant to tomorrow’s prospects AND maintain the loyalty of today’s most loyal members? In this session, you will learn how to avoid the pitfalls that plague many successful membership organisations, and what the best organisations do to stay relevant in a fast-changing and sometimes fickle market. |
| 10:45 am | 11:30 am | Networking and Morning Tea |
| 11:30 am | 12:45 pm |
Lightning Sessions Join us for four 15 minute back to back lightning sessions focusing on critical challenges faced by association leaders. 1. Gihan Perera, Futurist and Author - Disruption by Design - Leading Change Innovation and disruption are two sides of the same coin: Disruption is when change happens to you, innovation is when you lead the change yourself. Like other organisations, associations are facing massive external change. Understand the three key disruption pressure points for your association - so you're ready to lead the change instead of being disrupted by it. 2. Nina Mapson Bone, Managing Director and President , Beaumont People and Recruitment, Consulting and Staffing Association Australia and New Zealand (RCSA) - Team Work Makes the Dream WorkWith a career spanning over 20 years, Nina’s number one passion is her passion for people. During this lightning session Nina will discuss:
1. Mastering difficult conversations 2. The secret agenda to influencing any conversation to a positive outcome (tip – it even works in an argument with your partner!)
Strategy is about making choices. During this session, we will be looking at what is required to create a truly great strategy to drive business growth, by making clear and considered choices. We will explore why it's crucial to identify the strategic problem facing the organisation, before considering the possibilities that exist to overcome that problem. We will look at the key questions that must be answered for each possibility including what the winning aspiration might be and how you will know when you've achieved it; where you will focus your energy; and the specific capabilities you'll require to successfully execute. 4. Heather McNair, Chief Community Officer, Higher Logic - Remaining Relevant In a “Need It Now” Era Associations have been bringing like-minded people together to network, share ideas and propel industries forward since their inception. Evolving technologies have made those connections easier and more accessible, removing barriers of time and location. Companies like Netflix and Amazon have raised the bar further through hyper-personalized, on-demand experiences. This is the world your members live in, and the days of giving your organization “a pass” because it is a non-profit are nearing an end. So how do you, with limited resources, keep your members engaged and deliver the experiences they expect and information they need? We’ll look at how associations are embracing technology and tapping into their greatest resource – their members – through online communities to remain relevant and valuable. |
| 12:45 pm | 1:45 pm | Networking and Lunch |
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1:45 pm
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3:45 pm
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Deep Dive Workshops
Following on from our lightning sessions – choose your path and dive deeper into your topic of choice. You will have the opportunity to attend two out of the four lightning session topics. 1. Gihan Perera, Futurist and Author - Associations of the Future This session will show you how to proactively lead the change rather than passively waiting to be disrupted. Gihan will facilitate a guided discussion about the models and structure of associations of the future, so you understand the biggest external disruptors for your association, know what barriers CEOs face when it comes to change, and learn how to carve a path for the future. 2. Nina Mapson Bone, Managing Director and President , Beaumont People and Recruitment, Consulting and Staffing Association Australia and New Zealand (RCSA) - Team Work Makes the Dream Work This will be an interactive session where you will spend time workshopping and developing techniques to help you:
o Psychopathy o Narcissism o High Ego behaviours o Passive Aggressive behaviours
3. Matt Johns, Managing Director, Focus Strategy - Making great choices - What strategy is all about During this Deep Dive session we will explore this model in more detail, focusing on articulating the Strategic Problem for your organisation, and seeking to identify at least two distinctively different possibilities to overcome the challenge. Finally, we will discuss why it's vital to ask "what needs to be true for this idea to work", before trying to execute. By the end of this session, you will have a clear methodology to create and execute your own strategy. 4. Heather McNair, Chief Community Officer, Higher Logic - Online Communities: A Blueprint for Success Over 13 years and 1,300 community site launches, we’ve learned a thing or two about what works (and doesn’t) with online communities. Join us for a deeper dive into three critical stages of community planning: 1) a readiness assessment, 2) preparing for a successful launch, 3) sustaining a healthy community. During the readiness assessment, we’ll review the questions you should ask before taking on a community, what resources are necessary and how you prepare your organization and members. Then we’ll analyze the best practices and tactics that make for a successful launch. We’ll wrap up with a look at key strategies for keeping your community thriving. Leave this session with a plan for success and confidence in the next steps on your community journey. |
| 3:45 pm | 4:15pm |
Networking and Refreshments |
4:15 pm |
5:00 pm |
Plenary Panel Session – What Makes a Great Association?Panellists: Andrew Conway, CEO, Institute of Public Accountants; Charles Cameron, CEO, Recruitment, Consulting and Staffing Association, Amelia Hodge, CEO, Australian Property Institute |
| 6:00 pm | 7:00 pm | Pre-Dinner Networking Drinks - Australian Sports Museum |
| 7:00 pm | 9:30 pm |
ACE Conference Dinner, MCG |
| 9:30 pm | Late |
ACE After Party hosted by Higher Logic |
Tuesday 1 December
| 8:45am |
10:00 am |
Plenary Breakfast Session - Sam JohnsonBuild Your Own Army!Sam Johnson famously mobilised an army-for-good of 11,000 students to respond to the New Zealand earthquakes. Sam took social media and a clear need to mobilize an ‘army’ of helpers to solve a real problem. But how do you keep a good idea going and how do you integrate small ideas into local institutions, businesses and everyday behaviours? |
| 10:00 am | 10:15 am | Stretch Break |
| 10:15 am | 12:15 pm | Association Essentials Breakout Sessions | ||
| Management Essentials | Engagement Essentials | Membership Essentials | ||
10:15 am |
10:55 am |
Vera Visevic, Partner, Mills OakleyLessons on Governance from the Royal CommissionsThe findings arising from the Royal Commissions into Child Sexual Abuse and the Banking, Superannuation and Financial Services Industry have shocked Australia. Culture is the root of misconduct, and good governance is essential for NFPs to promote an institutional culture that prioritises integrity, accountability, and the public.With further Royal Commissions currently underway, it is essential that NFPs learn from and adapt to these findings by implementing good governance measures.This presentation will discuss:• Strong governance structures;• The prioritisation of customer centricity;• The role of boards and senior management; and• Accountability and transparency in decision making |
Debbie Bradley, Group Account Director & Felicity Zadro, Managing Director Zadro Agency Member Marketing at its Best - Real examples of how Associations can recruit, retain and engage through marketing • Campaign marketing and implementation methods focused on recruitment and growth • Promoting to student members • Association branding – how a visual brand identity makes all the difference • 360 implementation of event marketing at its best Be empowered with practical tips and learn how other Associations are successfully recruiting, retaining and engaging their members. Join this session if you want to skill up, step up and move up your Association marketing. |
Belinda Moore, Strategic Membership Solutions Creating Powerful and Sustainable Membership Growth through refining your Member Recruitment and Retention Processes In this session you will learn how to optimise each step of the member recruitment and retention life cycle to maximise all the opportunities to recruit and retain members. Belinda will also cover how innovations in technology can provide associations with the ability to ensure a consistently excellent membership experience, enhance operational efficiencies, and enhance revenue generation. |
10:55 am |
11:35 am |
Coming soon
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Andrew Klein, Spike Presentations So You've Got your Members Face to Face, Now What? |
Michelle Lelempsis, Director, CauseisMember Engagement Scoring: Measure, Engage, Retain Member engagement scoring is not a buzz word – but a measure of impact and a means of gauging your associations competitive advantage. This presentation will provide attendees with an understanding of member engagement scoring, why it is important and how it can be used to grow their association. It will also provide attendees with a framework for starting their own Member Engagement Scoring journey towards measuring, engaging and retaining their members. During the session, attendees will learn the following: 1. The need for Member Engagement Scoring. 2. How to implement a practical engagement scoring model for their organisation by using the member engagement scoring framework; Measure, Engage and Retain. 3. The best practice methods for auditing, identifying and tracking their member benefits and services. 4. Discover ways that other associations have benefited from implementing engagement scoring to improve the member experience and grow retention. This session will include the below panel members, who have embarked on member engagement scoring and will present their real-case studies on how it can drive big benefits. • Charles Cameron, CEO, Recruitment, Consulting and Staffing Association • Kerry Evripidou, Director of Membership Services, Australian Medical Association NSW • Robin Shepherd, GM Operations and Member Services, Recruitment, Consulting & Staffing Association |
11:35 am |
12:15 pm |
Finance 101 - Coming Soon |
Sarah Markey-Hamm, Chief Executive Officer, ICMS Events Strategy - Planning for the Member Journey |
Liz Nair, Commercial Director, Master Builders Association ACT Growing Membership from the Inside Out |
| 12:15 pm | 1:30 pm | Networking and Lunch | ||
| 1:30 pm | 3:00 pm | Association Showcase Breakout Sessions | ||
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The Next Generation |
Small Associations |
New Association Concepts | ||
| 1:30 pm | 2:00 pm |
Monika Cole, Executive Officer Veterinary Business and Early Career Groups, Australian Veterinary Association Shifting the membership perspective – from participation to ownership Have you ever wondered what it is your student members value? Do you question if your member benefits are relevant to millennials? In this 30 minute session, Monika will unravel these and other concerns which have been top of mind for the Australian Veterinary Association. She will share how the AVA developed and launched their new look Student Program in early 2020 and what this shift in perspective has meant to the association. |
Graham Catt, CEO, Canberra Business Chamber Doing More with Less After leading associations large and small, with annual revenues ranging from $20 million to $1 million, and memberships ranging from 600 to 18,000, Graham is uniquely placed to answer the question “is bigger really better?” In this session he will share the learnings from years of experience in large associations that have helped a small chamber of commerce deliver more bang for buck. Graham will focus on developing a strategic plan that delivers what members want - advocacy and influence – and can be executed by a small team with minimal resources. |
Amanda Sanderson, Executive Office Assitant, Australian Medical Association Queensland Now We’re Talking! Online Member Communities In November 2019 AMA Queensland became one of the first Australian clients to launch an online, member community platform with Higher Logic. Queensland Doctors’ Community was envisaged to be a unique member benefit to the Association’s 9,000+ doctor and medical student members. In just a few short months, QDC has developed into a communication tool like no other. As Project Lead, Amanda will discuss her team’s experience of bringing this project to life, share learnings and surprises, and most importantly answer the question “would AMA Queensland do it all again?” |
| 2:00 pm |
2:30 pm |
Coming soon |
Michelle Blicavs, CEO, Consulting Surveyors NSW |
David Hallett, Chief Executive Officer, IPWEA Victoria |
| 2:30 pm | 3:00 pm |
Coming soon |
Richard Stokes, Chief Executive Officer, Australian Boarding Schools Association |
Brenda Mainland, Director, Survey Matters Associations Matter 2020 – How high performing associations are preparing for the future The 2020 Associations Matter State of the Sector study found strong correlations between associations who have high retention, increasing membership and growing revenues and those who are innovative and forward thinking. Join Brenda Mainland as she interviews two CEO’s from high performing associations to discuss what they are doing to make themselves future ready. In this session you’ll learn about the new strategies and actions these CEO’s are undertaking, how they are different, and what you can do to put your association on the same path. Joining Brenda in this session will be Mark McKenzie, Chief Executive Officer, Australasian Convenience and Petroleum Marketers Association |
| 3:00 pm | 3:30 pm | Networking and Afternoon Tea |
| 3:30 pm | 4:30 pm | Closing Keynote and Fire Side Chat: Matt Jones, Four Pillars Gin |
| 4:30 pm | Conference Close |
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The Australasian Society of Association Executives (AuSAE)Australian Office: | New Zealand Office: |