We’re seeking a Digital & Marketing Specialist to join our expanding team—someone passionate about generating leads, optimising marketing channels, and collaborating with partners to make the most of business prospects.

In this hands-on, high-impact role, you’ll run digital campaigns focused on driving member growth and retention, while leveraging your expertise in digital strategy, partnership integration, and marketing automation to meet key objectives.

Reporting to the Marketing and Communications Manager, the successful candidate will be committed to delivering great outcomes for our members, and will be a results-driven, creative and strategic thinker, with a good eye for detail. This job is perfect for a proactive, organised, individual who loves to work as part of an innovative team.

In this role, you will contribute to the growth and success of the Association through:

• Planning and optimising digital campaigns across Google Ads, Meta, and LinkedIn, with a focus on driving member growth & retention, and meeting strategic team objectives.
• End-to-end campaign development; planning media, writing email or ad copy, and creating branded assets.
• Implementing A/B testing and analysing funnel performance to continually optimise campaign efficiency, conversion rates and the member experience.
• Developing and optimising remarketing initiatives, and workflow automations, to maximise lead opportunities and conversion to membership.
• Understanding of media mix, in order to design digital campaigns to complement traditional media and PR activity.
• Enhancing tracking metrics and collating the data from Google Ads, GA4, Meta, CRM pipelines to support future strategy and campaign development.
• Supporting in-person and virtual industry event attendance focused on improving brand awareness and successfully driving new member acquisition.
• Working collaboratively with Association Partners to deliver and maximise entitlements to members and leads.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice.
• Ensuring the day-to-day activities of the marketing department are executed in a timely and effective manner.​

What you’ll bring

• Demonstrated experience in performance marketing and multi-channel campaign optimisation
• Strong problem-solving skills
• A curious, collaborative mindset and driven by insights
• Proven expertise with written and verbal communication, with a flair for constructing engaging communications
• A good understanding of both marketing retention and acquisition strategies, and capability to tailor content to numerous audiences
• The organisational skills to thrive in a fast-paced environment and prioritise tasks
• A positive attitude and drive to work as part of a team to achieve the best outcomes

Experience in some of the following areas would be desirable:

• Tertiary education in Marketing, Media or Communications
• Membership Marketing or Services
• CRM systems and customer data
• Wordpress web application
• Google Analytics 4
• Google Ads, Meta, and LinkedIn
• Marketing Automation Systems
• Adobe Creative Cloud (InDesign, Photoshop)

The Association is located in the Adelaide CBD, with hybrid work-from-home arrangements available for employees.

For any further information relating to this exciting opportunity contact admin@smsfassociation.com

Applications close Sunday 10 August 2025 - only applications received via Seek will be considered.