Sector and AuSAE News

  • 19 Aug 2021 2:30 PM | Brett Jeffery, CAE (Administrator)

    Integrating risk management into your association’s culture will help you work smarter as your drive toward your mission.

    Accomplishing bigger goals with increased efficiency often means taking a risk on new technology, processes or people. It would be great if your association could know the result of every strategic choice in advance. But your association’s strategic documents aren’t a choose-your-own-adventure book you can replay a dozen ways. Assessing your association’s risk tolerance as business and social risks evolve is essential.

    First, you must understand your industry’s regulatory and operational landscape. Some industries can tolerate more experimentation. Others, such as healthcare or finance, cannot. Know how innovatively and quickly you can ethically respond as you assess your risk tolerance.

    Next, examine the complexity of your organizational structure. How many divergent teams or systems does your association have? The more interconnected your departments or networks, the more likely an adverse event—even a small one—will affect some or all of your association’s operations. Your association’s risk threshold decreases as your departments’ and initiatives’ dependencies increase.

    Closely examine how your teams operate. Emerging risks magnify weak or corrupt roles and processes in your organization, in addition to causing other issues. Correct any off-brand practices according to your strategic plan. Your association will tolerate disruptive change better if there are no unacceptable association practices covertly happening.

    Observe who makes decisions about risk and reaction. Many organizations have a risk assessment board that regularly meets to review risk factors and plans. Empower everyone in your association—from volunteers to board members—to raise potential risk issues and be taken seriously. The more agile your association is about risk, the more effectively you can respond.

    Resolver suggests a few tools for assessing your association’s risk appetite:

    • Know which risk categories would impact your association the most. Prioritize your planned response(s) to them.
    • Set Key Risk Indicators (KRIs) specific to your industry and goals.
    • Create and follow a risk management framework. This document lays out your risk appetite statement, plus who is tasked with responding and how.
    • Integrate risk management into every strategic or operational discussion. Make risk management part of your association’s culture and internal education.

    “We all want to work smarter and drive toward our mission,” says Annette Homan, COO for RIMS. “Defining your risk appetite and tolerance—how much adversity your organization can concede—will prepare your teams to quickly adapt to changes.” Associations can choose their adventures just once, but if those choices are made in a risk-tolerant, innovation-minded way, once is enough.

    Originally posted here

  • 17 Aug 2021 12:28 PM | Sarah Gamble (Administrator)

    ACCI's Workplace Relations and WH&S team have been hard at work preparing a comprehensive guide for employers on COVID-19 Vaccinations and the Workplace.

    This is in direct response to the queries we have been receiving from members around the vaccine rollout and in particular, mandating the vaccine in the workplace.


    ACCI's new guide,COVID-19 Vaccinations and the Workplace - Edition 1 sets out how employers can play their part in the vaccine roll out and how to navigate issues related to vaccinations that may arise in the workplace, including the mandating of vaccines.

    In particular the Guide covers the following topics in detail:

    • Communicating with employees about the COVID-19 vaccine, including tips and tricks and downloadable employer resources;
    • Assisting employees to get vaccinated, including guidance around promotions and giveaways as well as details around any potential liabilities employers may be exposed to when encouraging, promoting or mandating the vaccine in the workplace;
    • Employment and work health and safety law vaccine workplace considerations, including details around implementing a COVID-19 vaccination policy, general workplace relations issues that may arise in relation to COVID-19 vaccinations, the COVID-19 vaccinations in the workplace and dealing with workplace disputes regarding COVID-19 vaccinations;
    • Vaccines and privacy law, including how employers can sight, collect, use and disclose information about an employee vaccination status in line with Privacy Act obligations; and  
    • Work health and safety, including ongoing obligations and steps employers can take to reduce the risks related to COVID-19 in the workplace. 

    The COVID-19 Vaccinations and the Workplace Guide is a working document and will be updated, with new editions, as any new information comes to light and any legal determinations are made.

    Written and Published by the Australian Chamber of Commerce and Industry.

  • 17 Aug 2021 10:41 AM | Sarah Gamble (Administrator)

    Generation Z is wary of “fake news,” misinformation, and false advertising. Associations must demonstrate honesty and authenticity to connect with young members.

    Between public health missteps, the visibility of police brutality, and the events surrounding January 6, Generation Z is entering the workforce at a time when our nation has suffered from institutional breaches of trust.

    Their attitudes reflect this: Gen Z’s average trust rating for major institutions fell 10 percentage points across the board in just two months of 2020, and even in 2019, 24 percent of Generation Z said they had 0 percent trust in business leaders. For associations, this is a concern when it comes to attracting young members.

    “When engaging with organizations and institutions, Gen Z leads with skepticism. They operate on the belief that trust should be earned, not assured,” says Phoebe Murray, director of strategic insights and communication at BridgeWorks, a talent firm with a generational focus.

    Associations can connect with young members by demonstrating the kind of transparency and authenticity that rebuilds trust. Use these tips from Murray to develop trust with your Gen Z members.

    It’s clear that Gen Zers are strong advocates for corporate social responsibility. In your communications to members, you’ve probably made commitments to bolster DEI efforts, enact positive social change, and do work in the community. While it helps to get the word out, your young members will probably respond more to action and real-world examples of these efforts.

    Has your organization recently implemented successful internal DEI efforts? Is your association holding charitable events and fundraisers in the near future? Let members know of these initiatives.

    “Gen Z reserves their trust for organizations that share their values and illustrate those values through their actions,” Murray says. “They have a strong sense of social responsibility and expect organizations to demonstrate the same commitment to effect positive societal change.”

    While you’re at it, you can ask some young members to lead or be a part of these initiatives, as Murray says Gen Zers are more trusting of their peers than of institutions.

    Members of Gen Z focus on honesty and transparency, but the majority of them don’t believe brands deliver. And with such an awareness of “fake news,” they’re wary of misinformation and don’t buy into hype.

    Instead of dressing up or sugar-coating something about your organization, be open and honest with members. This approach should start from the top: Give members ample opportunity to reach out to senior leaders in your organization. That way, the inner workings of your association don’t seem opaque and members get a sense for how decisions are made. Creating a member forum could provide Gen Zers with the platform they need to get involved.

    “Gen Z doesn’t just want to see behind the curtain, they want to be backstage. Give Gen Z access,“ Murray says. “Provide a platform for them to ask questions, share their perspectives, and make their voices heard. Listen to their ideas, and let them be a part of the solution.”

    “Don’t talk at Gen Z; talk with them,” Murray says. “Ensure that your communication takes into consideration Gen Z members’ perspectives and invites their feedback so they feel a part of the conversation.”

    Gen Z looks for organizations to value their opinion, and they expect two-way dialogue. When communicating as an organization, seek out your members’ thoughts and invite them to provide feedback. Gen Z also has an expectation of inclusivity, so be sure to use inclusive language whenever communicating with members.

    “Effectively communicating with Gen Z requires two-way dialogue,” Murray says. “Social media has given Gen Z a voice with brands, businesses, leaders, and society at large, and they expect organizations they engage with to extend the same invitation to join the conversation and share their perspectives.”

    Published by Associations Now

  • 13 Aug 2021 5:36 AM | Brett Jeffery, CAE (Administrator)

    AuSAE Premium Alliance Partner, Advanced Solutions International (ASI), a leading global provider of software and services for associations and non-profits, is hosting a live webinar exclusively for Association & Non-Profit Executives on Tuesday, 17 August 2021 at 11am to 12noon AEST/1pm to 2pm NZST on the topic “How do I assure my members their data is safe in the cloud?”.

    The complimentary webinar will offer valuable insights for keeping your member data safe and secure – specifically when you’re working with cloud-based systems - and share advice for ensuring your business practices and processes mitigate risks and provide assurance to your members.

    The webinar will cover:

    • How to undertake a data audit
    • Standards to give your organisation assurances on achieving best-practice with member data security
    • Meeting privacy and other legislative requirements with data in the cloud
    • Data breach risks
    • What you should tell members about their data

    ASI Asia-Pacific Managing Director, Paul Ramsbottom, will explain why your data is safer in the cloud and the steps you can take right away to protect your most valuable association asset – your data!

    Registration at

    ASI’s full schedule of webinars is at

    Association Executive Webinar
    with AuSAE Premium Alliance Partner, Advanced Solutions International

    Topic: How do I assure my members their data is safe in the cloud?

    Date: Tuesday, 17 August 2021

    Time: 11am to 12noon AEST / 1pm to 2pm NZST


    There is no cost to attend.

    About ASI

    Advanced Solutions International (ASI) is a leading global provider of products, programs, and services that help associations and non-profits improve operational and financial performance. Since 1991 we've helped thousands of clients grow revenue and reduce expenses by providing industry expertise, best practice advice, and proven solutions. 


    ASI is the developer of iMIS EMS, the world’s #1 association and non-profit software solution, and the only Engagement Management System (EMS)™ – fusing database management and web publishing into a single system – leading to operational efficiencies, revenue growth, and continuous performance improvement. Harnessing the power of Microsoft Azure’s cloud platform, iMIS EMS is purpose-built to meet the most important challenge facing associations and non-profits – Engagement. We have a global network of nearly 100 partners to provide you with a full range of services to implement and support your iMIS EMS platform.

     ASI is proud to be an AuSAE Premium Alliance Partner.  Learn more at

  • 13 Aug 2021 4:50 AM | Brett Jeffery, CAE (Administrator)

    This question can give you hints to your purpose or remind you, in times of confusion, of one way to prioritize your next steps.

    My take:

    I’ve thought a lot about the activities, behaviors, and people who give me energy. But I haven’t thought as much about how I energize other people.

    I’m not sure how to answer this part of the question.

    Do I energize other people? I’ll be thinking about that for a bit.

    How would you answer this question?

    by KiKi L’Italien

  • 13 Aug 2021 4:42 AM | Brett Jeffery, CAE (Administrator)

    The pandemic has ushered in more freedom in the workplace for many employees. Will leaders need to rein that in? An organisational psychologist offers her insights.

    In an era when employees have more leeway than they might have had in the past—and as public health recommendations continue to fluctuate—leaders may be wondering: How much is too much?

    Nicole Lipkin, an organizational psychologist and founder of Equilibria Leadership Consulting, has written about the unintended consequences that can emerge when employees are given too much flexibility in their daily routines. Some of those consequences haven’t changed, such as muddy expectations and unclear communication. That doesn’t mean the rules from before still apply. “[The pandemic has] definitely forced companies and leaders to look at how we treat people—what are people’s needs?” she says. “I also think it’s been a real eye-opener.”

    But the pandemic won’t last forever. So should flexibility be reined in eventually? Ultimately, the issue might not be about flexibility at all. Instead, it could be a matter of setting proper expectations and having a strong understanding of your team.

    “I think understanding that people have different needs, different values, and are motivated by different things—we’ve always known that; I just think it’s become so clear now. That has to be acknowledged,” she says.


    Employees’ varying needs don’t necessarily change the needs of the organization, and the work still needs to get done. This push might lead to some difficult conversations in the coming months. The possibility of returning to the office could also raise questions about how flexible leaders should remain once conditions look more like 2019 than 2020.

    Handling the return too prescriptively could cause problems. In the case of Apple, for example, employees have raised concerns about its strict approach. Lipkin says leaders are in a sensitive place at this time as they try to reset parameters.

    “One of the most important things for leaders to do is have very clear conversations around expectations, like what is expected of this time period versus the future,” she says.


    Lipkin says many issues that surface around flexibility are the result of unclear or incomplete communication between staff and supervisors. It’s something she says she struggles with herself.

    “We as a society tend to suck at communicating and do a lot of mind reading or expect a lot of mind reading to happen,” she says.

    For example, if expectations weren’t properly set and clearly communicated in the first place, employees have to guess what their managers want. She adds that it can be harder than it sounds to set expectations.

    “Collaboration on expectations—of work product, what it’s like, deadlines, all of that—is imperative,” she says. “We’re just so busy and so rushed that we often leave that part out.”


    Of course, given what we’ve learned during the COVID-19 pandemic, expectations and communication need to be mutual, especially as the delta variant creates more ambiguity.

    That conversation will require a lot of clear expectation-setting on both sides, Lipkin says. For one thing, leaders will need to set a path forward—and it won’t look like the path that existed before the pandemic.

    “It’s important for leaders to understand this is not the time to be stuck in the same old ways,” she says. “This is the time to be agile. This is the time to think differently and to gather perspective and to co-create what the future looks like with employees to let them be part of it. And that’s a much longer conversation.”

    Showing flexibility can help workplaces support their teams. But communication around flexibility is more about developing a mutual understanding of what each side needs to get things done. Employees and leaders alike will face challenges with stress and tough decisions in the months to come. By accommodating employees while being clear about what has to change, organizations face a better chance of making sense of this unusual time.

    “We need to give each other a little grace and room,” Lipkin says. “It’s OK not to be at 100 percent.”

    Originally posted here 

  • 13 Aug 2021 4:37 AM | Brett Jeffery, CAE (Administrator)

    A communications strategy that clearly defines your organization’s values and how you bring them to life can help young members connect with your association.

    Even as members of Generation Z have little trust in institutions, they’re also optimistic about their ability to shape a better future. Sixty-two percent of Gen Z-ers say they have the potential to change the world, a figure that rose even amid the chaos of 2020.

    Yet only 27 percent of employees strongly believe in their company’s values, and less than half strongly agree that they know what their organization stands for. One way associations can let Gen Z know that they have a partner in positive change is to highlight their missions and core values in their communications.

    “You have to build a creative strategy on intention, purpose, and authenticity,” says Ellen Kim, founder and creative director of Graphek, an agency that works with associations and nonprofits to generate purpose-driven work. “We’ve asked ourselves, ‘What’s in it for me?’ as we think about what members want, but that question has shifted through the lens of Gen Z. Now the question we must ask ourselves is, ‘How does this impact everyone for the greater good?’”

    Consider these tips from Kim to help your organization find opportunities to leverage its purpose using strong branding and communications.


    Before communicating your organization’s purpose, define and articulate your values so you can clearly communicate them to members. One way to broadcast your mission effectively is to show how members are a part of it.

    Successful purpose-driven companies such as Lululemon see customers as more than buyers, said Bill Theofilou, senior managing director for Accenture Strategy, in a Forbes interview. They treat customers as stakeholders, take time to develop relationships with them, and involve them in future decisions.

    In the same vein, associations should see members as more than people who pay dues. They’re also individuals who are important to the association and its values. Once Gen Z-ers see that their voices are heard, they’ll probably feel more connected to your organization’s mission.

    “Invite them to be stakeholders and be part of the decision making,” Kim says.


    Communicating your organization’s mission or core values may seem inauthentic without tangible examples. And your values probably won’t mean much if they’re just sitting on your association’s website in a bulleted list. Instead, demonstrate how you’re implementing those values. Showing real-world instances of your association benefiting members and helping them enact positive change can prove to Gen Z that there’s meaning behind your maxims.

    “[Gen Z] responds to branding and communication that leave an emotional imprint. Without the emotional imprint, your call to action is useless,” Kim says. “Actions speak louder than words. Use your digital platforms to get the word out.”


    How you share those stories and messages is just as important as the messages themselves. If you want to show Gen Z what kind of organization you are, then you need to communicate in a way that engages them. Kim recommends social campaigns with targeted messaging, eye-catching visuals, and snackable content on platforms that are most popular among Gen Z, such as Instagram, Snapchat, YouTube, Twitter, and TikTok.

    “Be bold in your messaging. Get your communications team to understand the latest digital trends,” Kim says. “It’s refreshing to see more associations revisiting their social media outlets and being more intentional in building a social media strategy.”

    Originally  posted here 

  • 13 Aug 2021 4:30 AM | Brett Jeffery, CAE (Administrator)

    A Screenshot from Naylor's 2021 Association Communications Benchmarking Report 

    Naylor's new report on association communications confirms that associations' communication frequency reached a record level in 2021. However, the report also highlights the significant pain points related to those communications, which may be a portent of things to come. 

    Communication Frequency

    The frequency of communication increased across all channels. If you're wondering how your association measures up, associations averaged 16.4 social media touches per month and 12.3 digital touches. The average number of touches via print publications was 1.7, and video was up to 2.2. These across-the-board increases seemed to have surfaced significant issues.

    Staffing & Challenges

    Survey data illustrates increased concerns about staffing and core communication challenges. The top five communication challenges were: 

    • Combating information overload/cutting through the clutter (72%) 
    • Communicating member benefits effectively (68%)
    • Customizing for member segments (59%) 
    • Engaging young professionals (51%) 
    • Overcoming technical barriers (e.g., spam filters) (48%)

    These challenges take on greater significance when we consider that nearly half of the 400+ respondents (49%) reported feeling understaffed.

    Nondues Revenue

    Last - and perhaps most concerning - the majority of respondents expressed grave concerns about nondues revenue. 3 in 5 expect non-dues revenue to decline post COVID-19, and half expect advertising, sponsorship, and exhibit sales to continue to decline post-COVID. 

    These findings reinforce the need for associations to explore new revenue opportunities and apply a strategic approach to staffing and organizational capacity issues. 

    The 2021 Association Communications Benchmarking Report can be downloaded here. 

    Originally posted here 

  • 12 Aug 2021 2:28 PM | Sarah Gamble (Administrator)

    The 2035 Oceania Summit in Auckland 2022 aims to showcase local solutions for global climate impact.

    New Zealand is embracing its role as a world leader in agri-food-tech with the launch of a new event, the 2035 Oceania Summit in Auckland.

    The regional follow-up summit will draw on the experience of New Zealand-based global agri-food-tech consultancy Wharf42, which will co-host the AgriFoodTech Climate Summit at COP26 in Glasgow in November.

    Wharf42 founder and Summit organiser Peter Wren-Hilton says: “New Zealand is seen as a key global agri-food-tech hub. One of the reasons we’ve been contracted to help other nations in this area is because the New Zealand model is seen as being the gold standard.

    “New Zealand is so strong in agrifood because our agriculture and horticulture sector is the backbone of our economy. In addition, the government in New Zealand is very committed to effecting resolution in climate change. The combination of these factors makes New Zealand the perfect destination for an event of this sort. “

    The event has the support of the Australian AgriTech Association, alongside AgriTech New Zealand, Tourism New Zealand’s Business Events team, and Auckland Unlimited. Wren-Hilton is currently securing the involvement of other key players in the region’s agrifood ecosystem.

    He adds: “There is great science being done by our universities and Crown Research Institutes. The objective is to provide farmers and growers with the tools they need to clean up the environment, address climate issues and reach net zero emissions targets.

    “By bringing together the region’s scientific and research community, agritech companies, farmers and growers, investors and policymakers, the 2035 Oceania Summit has been designed to showcase local solutions for global climate impact.”

    The 2035 Oceania Summit event was launched during Fieldays 2021 in New Zealand, the Southern Hemisphere’s largest agricultural event.

    Within 48 hours of the announcement, more than 250 people had registered their interest on the Summit’s landing page, a very positive indicator, Wren-Hilton says.

    Tourism New Zealand General Manager Domestic & Business Events, Bjoern Spreitzer says: “Hosting this event not only positions New Zealand as a global leader in agritech and agrifood expertise; it opens opportunities for further research and investment that will benefit our local farmers, local economy, and local environment in the longer term.”

    Wren-Hilton hopes to attract 1000 local and international delegates to the two-day Oceania Summit, which will take place in Auckland in April 2022. It will feature regional and international keynote speakers, breakout panels, an exhibition showcasing current research being undertaken across the region, a startup hub with a pitch event to global investors, as well as extensive networking opportunities.

    He says: “If the borders are open, we’re hoping to attract delegates from around the world to come and share what is happening in this important space.”

    To learn more about the Summit visit:

    For further media comment please contact:
    Peter Wren-Hilton

  • 11 Aug 2021 9:53 AM | Sarah Gamble (Administrator)

    The repeated lockdowns across Australia are having an immense impact on business; all reports indicate that for now, snap lockdowns will be a part of life and business for the meantime.

    If you find yourself with some time on your hands (not for those home schooling!) what about getting to your marketing to-do list? There are plenty of things you could do for your own marketing right now.

    Here’s a list of ideas from the Zadro team to keep you and your team motivated, productive and give your marketing channels a polish.

    1. Review and revise your marketing strategy. Marketing and communications strategies should be reviewed annually. When was the last time you looked at yours to check what’s working, what’s not, and set new goals? Now is also a great time to clear the decks and get creative.
    2. Audit and activate your social media. Ensure your company and key staff member’s LinkedIn profiles are current and ask your contacts and clients (past and present) for recommendations. If you have other social media channels, check they are up to date including your About Us and Rules of Engagement sections, cover images and you’ve responded to messages. Now is a good time to write some posts for the next few weeks which you can schedule using the Business Suite.
    3. Update your website. Review your website with fresh eyes and ask, is the content up to date, are the images current, does it reflect your changed focus, and are there any broken links? Now is a great time to learn how to update your website and do an audit of all your web pages.
    4. Write blogs, case studies and content. You may not publish them all now, however, it is a good idea to work out what case studies you want and get to work! Write blogs based on the questions you get asked from clients, and compile lists of advice for articles!
    5. Refresh your marketing materials. Do you need to update your collateral, or create some new documentation? Are your brochures, leave-behinds, info sheets, pitch documents, etc. communicating your key messages and giving prospective clients great reasons to choose you? Print them all and lay them out on a table – you’ll quickly see the inconsistencies and what your prospects are seeing.
    6. Review, update and consolidate your templates. Templates tend to morph over time! Now is the time to reset your templates and ensure everyone is using the same and most up to date versions.
    7. Learn a new marketing skill. There are plenty of online courses and webinars to choose from. Learn new marketing skills, explore different channels and the best ways to use them, or take the time to learn how to use various marketing tools such as your email marketing software.
    8. Continue to communicate with your customers and clients. Use your regular channels – website, social media, enewsletters – or jump on the phone (a communication tool making a strong comeback!) and check-in directly with them. Take the time and the opportunity to continue building your relationships.
    9. Connect and collaborate. Get in touch with your industry media and seek out opportunities to collaborate or raise the profile of your business or key personnel.
    10. Be part of the solution. If your industry is doing it tough, it is easy to criticise from the sidelines about what is happening. (re)Connect with your industry association, and get involved, be a part of the discussions, solutions and the future!
    11. Update your database. OK no one likes this job, but it is the blood supply of your marketing. Break up your database or commit to doing one letter a day (we’re up to M) and review your contacts.

    The Zadro team are always here if you want to bounce ideas or have questions. Check out our other blogs for more strategic marketing and communications ideas. We also love a good chat! Please don’t hesitate to reach out to us via or call us on 02 8003 6819.

    Published by Zadro. 

The Australasian Society of Association Executives (AuSAE)

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