Event Details
Webinar: How to Stay Relevant as your Members Go Social
Date: Wednesday, 18 June 2014 Time: 10am - 11am (NSW time) Where: Online - join via your computer! Presenter: Brenda Mainland of Survey Matters & Ivan Schwartz of ConferNet Cost: Free!
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About the session
There is no doubt that these are challenging times for associations. Not only do you have to keep your volunteer board and your Boomer members happy, but the increasing take up of various social media platforms means you also need to think about how you attract, engage and retain your (social media savvy) younger members. Recent research by Survey Matters (the Associations Matter Study) revealed that many members are tuning into, or actively using, social media to keep up with information, trends, and news about their profession - 88% reported using internet searches for information about their field of expertise, 31% use webinars or podcasts and 17% are already part of a private social network. The proliferation of online news and best practice information is shining a spotlight on the value proposition of associations. Members want tangible value from their membership, and in this “internet era” weekly or monthly e-newsletters, some professional development events and an annual conference are simply not enough. So, with your members increasingly “going social” how do you remain relevant to them?
The good news is there are ways to achieve this, and to create better value for them as well. But firstly, you need to know your members:
The Australasian Society of Association Executives (AuSAE)
Australian Office:Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 AustraliaFree Call: +61 1300 764 576 Phone: +61 7 3268 7955Email: info@ausae.org.au
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