Workshop (Wellington): How Social Media Can Boost Member Engagement and Improve Organisational Performance

Workshop (Wellington): How Social Media Can Boost Member Engagement and Improve Organisational Performance

This practical and hands on workshop will provide you with a roadmap to improve your social media presence to drive increased engagement with your members and potential members.

The workshop will also provide practical tips to measure your social media programs and will highlight best practices for developing public and private communities, ensuring your website is ‘socially compatible’, and ensuring your social media campaigns drive website conversions.

The 2015 Marketing General Membership Marketing Benchmarking Report (www.marketinggeneral.com) stated that associations reporting an increase in new members and an increase in renewals are more likely to report they very frequently use social media to promote educational opportunities and certification programs , to provide how-to information, and to promote membership in the organisation (page 42

What does this mean for your association? You probably already know that your organisation could utilise social media better but how do you ensure your social media campaigns drive real results for your organisation?

Presenter: Paul Ramsbottom – Managing Director for ASI Asia-Pacific

Over the last 20 plus years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes.

He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently.

His career has exclusively been in the Not-For-Profit sector.  He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in Australia, New Zealand and South East Asia