Workshop: Effective Public Relations
Online registrations for this workshop have now closed, please email events@ausae.org.au if you are interested in attending.
This special AuSAE Workshop is a
fantastic way to learn how to implement a Public Relations strategy for your organisation.
In addition to communications, public relations and marketing managers, this Workshop program will be useful for Board directors and Senior executives seeking to gain a better understanding of effective Public Relations campaigns and the benefit for organisations. Effective PR strategies is key to becoming an industry leader and establishing a combined voice that will represent your valued members, partners, followers and other stakeholders.
Benefits of Attending this Workshop
In this one day workshop you will be guided through a step-by-step process to develop a Public Relations strategy that gets results, including:
- The tools of Public Relations and how they can be used to build awareness and influence
- How to create effective, powerful and newsworthy key messages that will build your organisational reputation
- How to integrate your owned (marketing), paid (advertising) and earned (Public Relations) activities
- Public Relations and Social media linkages
- Communicating messages effectively to government, members and internal stakeholders
- How to leverage influencers and online followers and bloggers
- Real case studies of successful integrated Public Relations campaigns
- Reporting and measuring your Public Relations return on investment
Attend and you will walk away with:
- Practical ideas and information you can immediately apply.
- New connections that can support you and your PR plans.
- New industry knowledge and real examples of PR in action.
- An understanding of PR and the key tools necessary to create effective PR.
- Inspiration to improve or create your organisations PR strategies!
The Presenter
Debbie Bradley, Account Director, Zadro Agency
“My god… wow… speechless…again wow!.” This was Peter Strong, CEO of the Council of Small Business Australia's response when he read the organisations Public Relations report showing over 4 million dollars in value as a direct result of partnering with the Zadro Agency.
A savvy communications professional, Debbie supports organisations in achieving their objectives through her expertise in strategy and planning. A confident and highly motivated PR and communications expert with more than 15 years’ experience, Debbie leads the team at Zadro, by specialising in conducting integrated communications for Associations. With core experience in PR strategy, communications planning, digital strategy and marketing, Debbie has a true understanding of how to integrate and implement campaigns that work.
Debbie is experienced in both B2B and B2C, her achievements encompass a range of sectors including pharma, FMCG, corporate events, transport, IT and pet care.
