Hart Square Workshop (Sydney): Building a Digital Strategy for Your Organisation

Hart Square Workshop (Sydney): Building a Digital Strategy for Your Organisation

Free for Not for Profits only.

Every organisation has a business strategy but not all have a digital strategy and as the digital space is becoming a larger part of everyday life for NFPs, should you consider building your own digital strategy?

A digital strategy under pins your entire online presence and becomes the blueprint for everything digital including:

• Website/s
  
• Social media channels
  
• Member engagement
  
• SEO
  
• Online marketing
  
• Overall 'look and feel' and 'mood'
  

Most organisations already have a basic version of what is required but many do not enforce it nor do all staff fully understand how it should be deployed. From posting new articles to replying to negative commentary, everyone in your organisation should be 'on the same page' when communicating online. 

In today’s fast moving digital world there is no room or time for mistakes and the last thing your organisation wants to go 'viral' for is negative or incorrect content or commentary, by developing your own digital strategy your entire organisation will understand what is best practice and adhere to the guidelines. 

Come and find out how to create your own digital strategy and align your organisations goals offline to your online goals and behaviours.

Presenter

Mick Clarke is the Commercial Director of Hart Square, which specialises in providing independent advice to ensure professional membership organisations, associations and not-for-profits (NFPs) select the technologies that are most appropriate to them. 

Mick has a long and successful history in the NFP sector and is passionate about assisting NFP’s to realise their potential by utilising software and the online world to add value to both members and potential members alike. Mick has been offering advice in the digital space since 1998, the same year the Google went live so understands the space and talks in a straight forward and simple to understand language not ‘tech speak’ offering a refreshing change In this market.

Registration cost: FREE

Register Here: http://www.hartsquare.net/events/

Note: This event is not an AuSAE organised event. From time to time AuSAE promote events for partners, members and stakeholders that we feel are relevant for our community. For information on how to list your event please email events@ausae.org.au