Workshop (Melbourne): Developing a Membership Strategy: How to develop a membership strategy to increase membership growth and retention
Online registrations are now closed, to enquire about attending this workshop please email events@ausae.org.au.
These special AuSAE Workshops are suitable for anyone involved in managing a membership program. This program is a fantastic way to gain a broad understanding of the key facets of managing a membership program as well as some practical ideas that can immediately be implemented. In addition to Membership Managers, this program would be useful for Boards and Senior Management seeking to gain a better understanding of good membership practice.
Workshop Overview
On the day you will be guided through a step-by-step process to develop a membership strategy that serves the needs of your community as well as generating a financial return for your not-for-profit. Learn the fundamental concepts, skills and tools necessary to achieve powerful membership growth including:
- How to use membership statistics to make informed marketing decisions,
- How to develop and convey a compelling value proposition,
- How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer,
- How to engage members and prospective members in a way that will keep them loyal to your organisation,
- How to segment your membership,
- How to generate membership leads and manage relationships with these prospects,
- How to make the membership sale and build strong relationships with members, and
- Best practise membership renewals and member reactivation.
Benefits of Attending
In addition to the information outlined in the course overview, delegates to this session will also benefit from:
- Practical ideas and information you can immediately apply
- Meeting other membership professionals,
- Hearing success stories and case studies from a proven practitioner,
- Learning how to leverage your activities to maximise membership,
- Picking up new strategies to maximise your membership growth,
- Learning how to achieve maximum results from your marketing dollar, and
- Getting inspired!
The Presenter
Belinda Moore, Managing Director, Strategic Membership Solutions
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Belinda is Australasia’s foremost membership specialist and has assisted thousands of membership based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance. She is the author of two books including "The Membership Machine" and "Membership Fundamentals". More recently she authored the popular paper "Membership is Dead?" which forecasts future trends for member based organisations. Belinda has worked with professional associations, industry associations, community organisations, charities and other not-for-profit organisations to assist them to powerful improve their membership growth and develop other income streams. Belinda's current positions include: Managing Director of Strategic Membership Solutions, Board Member at Diabetes Australia - Queensland, and Online Communities Coordinator for Mackenzie Neighbourhood Watch.
Register here online or download the workshop booking form here.
Testimonials
“I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me”. Glen Stanaway, Sport Services Manager at Yachting Australia
“Belinda Moore has global perspective and operational experience of the membership challenges faced by Not-for-Profit organisations. Her presentations are packed with underlying knowledge that makes any session valuable for busy Executives”. Leisa Donlan, Chief Executive Officer at Association of Rotational Moulders Australasia
