Workshop (Melbourne): Developing a Content Strategy

The quality of your association’s content is critical for the long-term success of your not-for-profit organisation. Your communications are the interface between your organisation and your members, playing a direct role in membership engagement, retention and growth.

Whether your association is large or small, this one-day AuSAE workshop, facilitated by Roslyn Atkinson from Mahlab Media, will provide you with the tools you need to improve the effectiveness of your communications.

Attend this Workshop to:

• Be guided through a step-by-step process to develop a content strategy that serves the needs of your audience as well as generating a financial return for your association,
  
• Clearly define your target audiences and appropriate content segments,
  
• Create a functional blueprint of what content you need to publish, where to publish it and how to deliver it to your audience,
  
• See lots of examples of best practice from associations and brands around the world,
  
• Improve the perception of value that your communications create
  
• Use brilliant strategic content to engage members and generate revenue.
  

The workshop will also help you to explain to your board and key stakeholders about the objectives of your communications and what they achieve for your members and other stakeholders.

About the facilitator

Roslyn Atkinson started out her career as a business journalist at fast-paced news wire service AAP before working at the Real Estate Institute of New South Wales as the editor of the Real Estate Journal. Roslyn then joined Mahlab Media in 2009 and has since worked across Mahlab’s client portfolio including nearly 20 associations. In her current role as Head of Client Services and Strategy, Roslyn ensures that work completed for Mahlab’s clients meets the association’s strategic objectives.

Register here online or download the full event flyer and registration form.

We hope to see you at this special event!